Massimo Dutti, London

We always get a bit of a Cos vibe when we look at this brands' window schemes although of course Cos don't tend to use mannequins in their windows.  We're guessing that its their Fine Art approach or perhaps a nod to a contemporary / minimal interior which makes the link for us.  Needless to say, as always, while the schemes are simple in their outcome, they do tend to produce beautiful installations.  Incidentally, the schemes also seem to differ across their stores too.

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Patek Philippe, London

It really is such a pleasure to see how this brand so wonderfully invest in their presentation.  The windows here have been so beautifully produced that they really didn't need any product in them.  We tend to capture windows at night time to avoid the daylight glare so we are guessing that they would normally have some of their exquisite watches placed within the scheme.  We also have limited space here so 6 of the windows have been included in our Instagram account if you wanted to see more of the run of this scheme.

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Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Kate Spade, London

We're trying quite hard not to be mean about the windows here as it may be the case that there is only one person looking after these and trying very hard to get them looking as good as they can.  With so many brands which have lost their leaders they can tend to plummet very quickly but still hang on for a very long time by their fingernails (Ahem.....Laura Ashley).  Thankfully the pandemic didn't push this brand over the edge as we want them to do well although just a bit more cohesiveness and stronger schemes will certainly help.

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Max Mara, London

If you want to view beautiful quality windows then look no further.  This brand have recently installed their latest scheme and what wonderful one it is too.  OK, we're not fans of Beige ourselves although its probably called something else in this context but just look at these wonderful prop animals in the installation.  Great to see some creativity out there on the high street too - finally.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

John Lewis, London

This brand appear to go through a whole variety of visual vibes from some cutting edge inspiration (which sadly doesn't appear for very long sadly) to the more straight forward.  Like everyone else we imagine they have had their fair share of problems over the the previous 18 months so its a wonder that they have anything at all in their windows.  However, the main reason we have included them is that the reflection of the canopy above the windows looks so cool and we have deliberately included it.  Its a shame that they didn't make more use of it but here you go, this is whats happening out there.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Loewe, London

We don't mind open backed windows ourselves although this one is not doing the brand any favours whatsoever.  Horrible, horrible security grille.  We complete understand the security implications along this street which has a reputation for late night robberies but surely there is a more enticing solution to these windows?  We really are willing them to look good as the always have done at other locations but we sadly have to mention that this is just terrible.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Molton Brown, London

Launching their new Opulent Collection is this brand right now.  We did find ourselves looking for more information on their website as this promotion is so inviting and of course the products look great too.  With names such as Neon Amber and Labdanum (yeah we don't know either but its forcing us to believe in it) the various parts of this new collection are beautifully packaged and we bet will smell a treat.  Great use of the window space too with the use of this circular vinyl focusing the customers eye view straight onto the product.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Anthropologie, London

With a much needed injection of colour out there on the high street is this brand right now.  As regular readers will know, we do tend to gush at the windows here and with good reason (we think).  Here in London of course we are just in that short period between seasons i.e. its the end of the Summer-ish but not quite Autumn and Christmas schemes are just around the corner.  We guess this scheme reflects that period with its nod to the various flora and fauna included here. 

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Fortnum and Mason, London

We just love the windows at the brand as they always deliver (well, apart from that time they went, ahem, digital for about a week).  Prop-licious is the only way to describe their latest scheme with land-of-the-giants fruits, vegetables and wonderful things edible.  You can of course see the full run of their windows via our Instagram account (link below).  In the meantime this is one brand that keeps on giving and particular kudos to them doing it in a pandemic.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Penhaligon's, London

If you don't know this store along Regent street then you are in for a treat.  Look how gorgeous this is.  We can imagine that these windows are an absolute nightmare to work with given their shape and form however what a beautiful scheme.  Ok, well we have seen hot air balloons used in windows previously, and we think the last time was at Louis Vuitton, however these are so beautifully executed and installed that we don't care.  These. Look. Great.

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Roberto Cavalli, London

We've included a lot of references to digital technology recently.  Some good and some, well, we will let you decide what you think.  Of course, technology, when used well can be a good 'thing' to do although, pandemic aside (we realised that these types of installations are a quick fix in some instances), the creative element really does seem to slide and all we're actually left with is just another large format graphic albeit in a different format.  We can only hope that brands continue to invest in their Visual Merchandisers, see and understand the value they bring to the business and bring back that much needed creative element once again.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Harvey Nichols, London

We suddenly realised as we were sorting through our images for here that this is the only brand where we include the details of the mannequins in our posts.  No other brand invests so much time in this detail which is why we love these guys so much.  The current scheme is fairly simple compared to their previous schemes although this could either be pandemic-led or simply what the current vibe determined.  Either way we love what these guys do.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Giorgio Armani, London

We recently included the Emporio Armani scheme from this brands' Bond street site and while we were initially at least rather underwhelmed with this one also at first glance, on reflection it is actually rather beautiful.  Ok, well there is no theatre, and goodness knows no humour (God forbid any luxury brand actually crack a smile) but there is a wonderful subtlety which we love about it through the use of the very fine leaf prints which you just about see on the screens behind the product.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/