Fortnum and Mason, London

We do love a great F&M scheme and with the lovely weather we're experiencing here in London right now this just makes us want to go out and have a fantastic picnic with some of their products.  If you are new to London or plan to visit then you must go an experience this wonderful place.  These are their side windows incidentally as their main front windows were under going a change but we will bring those to you shortly.

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Moose Knuckle, London

Well, this brand is a new one for us.  While we are seeing a lot of empty shop units across town at the moment, and of course the Gap have decided to pull out of the UK and Europe and go entirely online which will leave even larger spaces to fill, the good news is that new brands are moving in and refreshing the high street.  We have never come across this brand before, and it transpires the name of course refers to, well, the opposite of a female camel toe, i.e. male genitalia.  Classy stuff this (we will just sit back and wait for the backlash this name will eventually summon).  Beyond the dreadful name this Canadian brand has a great store although we're not entirely sure how many quilted jackets we need here in the UK, ya' know, global warming an' all that although they do do hoodies too.

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Cos, London

We cant quite remember what this scheme reminds us of.  Possibly some of the trend information from places such as W.G.S.N. potentially.  Anyway, another very interesting selection of materials, colours, shapes and forms from this brand and very much a Fine Art approach to their installations without a large format graphic in sight. Phew.

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Tommy Hilfiger, London

Its been a very long time since we looked at the windows here although to be honest they haven't done very much or at least nothing we really wanted to share with you anyway.  So here they are.  Encouraging us to find our happy place this Summer is Tommy Hilfiger.  Thankfully we have already found ours, well, actually we found it a long time ago but you get the idea anyway. 

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Brunello Cucinelli, London

This scheme is probably not very easy to view therefore we have as usual included our instagram and facebook links below if you want to take a closer look.  Anyway, we're not entirely sure if we actually like this scheme ourselves although of course that doesn't actually matter.  We do however love the tonal values connecting the fashion items with he background props although we are not quite sure about the lack of mannequins here.

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

 

Massimo Dutti, London

This brand always produce such carefully considered and thoughtful schemes although of course at the moment they just need to promote their product and shift this stuff.  So, go on, help them out as they do produce some quality schemes and we don't want to kill it.  We know some wonderful things are on there way and we do have to get out there and shop.  Please just do it and don't just buy online.

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Stella McCartney, London

This brand don't tend to spend a lot on their visual merchandising which is why we rarely include them.  Simply, nothing to see here.  We did find this installation however, several mannequins but with animal heads on them.  Yes, we don't know what to make of it earlier.  Might have been better to have included some mannequins in more dynamic poses with amazing hair and makeup but there you go.

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Mulberry, London

Collaborations are such a great way of refreshing what brands out there do and in celebration of their 50th Anniversary this brand have joined with Ahluwalia as a part of their series of limited edition collaborations with some of the most visionary designers of their generation, as their window decal would indicate.  We can certainly see a big shift in the designs of their window schemes and of course look forward to the next instalment which we will share here.  Go Mulberry..!

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Isabel Marant, London

We go through phases with this brand.  Sometimes we love what they do and other times, well you know.  The current scheme looks exactly (we guess) like the photoshopped version in the pack sent out by their Head Office.  Lets put the crappy sculpture there and two bust forms of product and then forget to close the panels when we leave the store.  There's not a lot of love in the production, execution and viewing of this scheme sadly.  Just telling it like it is.

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Chanel, London

This is such a nice scheme from this brand which at first glance appear quite simple but are also, no doubt took-a-lot-of-work kind of windows.  We love the illuminated panels at the back of the windows which have a sort of laser cut / lace-like look to them.  We have probably mentioned previously how this brand used to look so terrible but clearly not any more and gone (at least for now) are those horrible pin headed mannequins.  There is a VM God after all.

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Ralph Lauren, London

We had just been thinking to ourselves how drab London was looking at the moment and then came across this..!  Wow, how incredible.  We suddenly recalled that this brand always support this event although this is the biggest scheme we've seen from them to date.  In fact, we almost missed  the windows, which incidentally are quite magnificent too.  We haven't had the opportunity to go inside the store as we were capturing the scheme one evening although do check them out.

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Michael Kors, London

We actually included this scheme from this brand recently however we are including it again as of course they have added a vinyl to the fenestration.  We decided that this really was worth including again as the guys here always make an effort for Pride, and even though the event itself has been cancelled again this year, due to, well, rather obvious reasons, we were rather pleased to see that this brand, as well as one or two others have acknowledged this annual event.  Therefore, just as a reminder of how far we have come we wanted to just reinforce this important message too.

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Max Mara, London

There's quite an interesting use of materials vibe which we've seen around town recently which we've seen across a few brands.  Well, either that or no one can find a supplier to produce their schemes.  Anyway, it is quite a nice move nonetheless and abstract forms are a good gap filler when you need something quick.  This brand produce some great schemes although they have probably squeezed a return on those mannequins by now?

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/