Selfridges, London

We thought we would end our Christmas posts on a huge high and where better than this brand.  As always the team here delivers the most incredible installations which are clever, thoughtful and well, let's face it, rather spectacular.  We only have one entry left for Christmas day and then we will be quiet for a short while until we reach the other side of this pandemic or at least when its safe again to explore the delights which London has to offer.

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Topshop, London

This might be the final scheme we see from this brand.  Very sad, we know.  With the current state of the world and everything seemingly spiralling out of control this really is a very sad turn of events.  We needn't go into the history of the brand as this is well documented and we won't begin biting at its owners (the history of this is also well documented) however many people have lost their jobs and its where we began our careers.  We can only hope that there is a solution on the horizon.

 

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Burberry, London

 

This brand  have gone mostly digital this season and goodness only knows how they even managed to do this given the circumstances and so many stores.  Clearly a very hardworking team.  We didn't quite understand the content of the video ourselves although to be fair we didn't spend that much time looking at it.  However we do hope that they don't continue down this route into 2021 as we quite liked to see what they do with their windows and large screens are not very exciting to look at.   Bring on the wonderful props again we say.

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Hackett, London

Well, thats Christmas cancelled, at least here in London as we now enter yet another Government Tier of restrictions which essentially is just another lockdown albeit with another name.  We really feel the despair of the retailers out there who are really suffering from this virus and yet all we  can really do is keep our fingers crossed for them and hope that they are able to keep going.  When brands like this have teams who work so hard to bring us their wonderful schemes it would be a tragedy to see them disappear from the high street.  Let's hope 2021 is a better time for them.

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Prada, London

Our still images dont really do this scheme justice although we have also seen some really great versions of this installation across social media and we're not quite sure London got the best deal anyway.  Nevertheless, what a great way to nod to the season and show product too. 

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Emporio Armani, London

This scheme is possibly not at the top of list of favourites from the season although this is what is out there and we like to include as many different types of windows as possible.  We have seen some great, although sometimes simple schemes in these windows during the year, remember those gorgeous palms we showed you a while ago?  Anyway, baubles in a range of repetition formats feature in the windows here at Armani Exchange.

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Fendi, London

We have seen some really warm and calming schemes from this brand over 2020 which have been a pleasure to view.  It is always a shame however that these luxury brands have put such horrible security grilles behind their schemes though.  We completely understand the reason why, security, obvs, although wouldn't it have been better to have had a solid plain White one behind the installation rather than this heavy Black one? (we bet this was a male decision).  Anyway, as always a great quality scheme even if the background is doing it no favours. 

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Ermenegildo Zegna, London

As this is the season for giving it was great to see that this brand are doing just that.  Support the Reforestation in Oasi (its in Northern Italy in case you were wondering) is their strap line right now and apparently the founder has planted over 500,000 conifer trees already (we cant imagine that he did it personally of course) and a noble cause it is too.  Although luxury brands have taken quite a long time to catch with the concept of sustainability it is great to see them making a contribution back to the environment even if it is something the latest generation are demanding.

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Liberty, London

If you have ever visited this store you know how incredibly beautiful it is with their old beams, crunchy floor boards and beautiful stairs.  As always the brand have delivered an exquisite scheme although of course not as lavish as they probably would have done if the circumstances this year had been different.  Gorgeous products carefully curated with an interesting and a new direction in their presentation.

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Hermes, London

We have no idea what this scheme is about although we love it anyway.  As usual this brand has delivered another corker of a scheme at their Bond street store.  We are so sad that we couldn't get to New York this year to have a look at their stores there as every store appears to be so different and the teams that the brand work with think in such an interesting way.  Still, there's always next year and to be honest it can't come soon enough.

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Louis Vuitton, London

It seems so long ago now when this brand produced that amazing scheme across the world using the LV logo with an impressive installation on the side of their store in NYC.  And here we are one year later with yet another killer scheme, this one at their Maison along Bond street.  Ghostly trees and luggage props fill their windows right now with gentle lighting and of course their killer products.  This scheme looks incredible.

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Patek Philippe, London

This brand are rocking a fairy tale narrative for this season at their store along Bond street.  Hansel and Gretel appear to be the story with lots of glitter and some fun props.  Sadly of course during the night when we tend to be out and about capturing these kinds of windows, the super expensive product is removed and stored safely away.  Still, these give you and idea of what the scheme looks like anyway.

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Delvaux, London

Wow, just look at this latest scheme from Delvaux...!  We have seen some incredible installations from this brand over the year and what a way to say goodbye to 2020 with such a simple yet beautiful scheme.  The Moon and Stars fill the backdrop with one very large explosive focal point and one of their delicious products fill their windows at their Bond street store right now.

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