Dolce and Gabbana, London

We've seen a lot of use of these types of pillars across a few brands over 2020 and of course most recently at Max Mara.  This scheme is probably the most interesting of them all however with some very exciting merchandise too.  It is slightly a shame that they tend use bust forms however as we're not quite sure that they do the product any favours although given the volume of stores that they have it was no doubt quite a task to put this in place anyway and we're grateful that they have.

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Pandora, London

We've just realised that in all of the years we have been sharing the latest visual merchandising schemes that we have never included this brand.  We came across the store along Oxford street here in the centre of London and while the graphics are very interesting we were slightly confused by this message.  On first glance it appears that the brand are saying to us that it is "Time to Celebrate" and then with what looked like 2020 (as in the year).  Therefore, we had a quick look at their website and were further confused as they have a strap line which reads "For two decades, you've chosen us to tell your story through jewellery"...... which led us to think that perhaps the brand has been around for 20 years although they were actually founded in 1982 which would make them 38.  Needless to say we are no clearer.

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Dior, London

Our video below probably doesn't quite do this scheme justice and therefore we do recommend, if you can, viewing this part of their latest scheme at night time.  The digital backdrop changes from Red to Blue in a kind of swirling cloud and glows across Bond street here in the centre of the luxury world, beautifully.

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Tods, London

We do love these kinds of schemes where the design and production elements are included in the presentation.  You may remember some time ago (although possibly two years now) that McQueen had an exhibition at their store further along Bond street on the top floor which showed the whole developmental processes (or concept to completion) of their incredible products.  It really does help to communicate the lengths these kind of brands go to to bring us such superb end results.

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Moschino, London

Rocking a kind of David Blaine vibe is this brand right now.  While we are not huge fans of the merchandise we do have to admire the lengths that they go to regarding their props.  In fact, we'd quite like to read the brief for this one.  Mannequin in a giant bag with TV on a plinth please?  No problem.

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Dsquared2, London

This is quite a difficult window to talk about as there is so little in it.  A kind of historical boardroom or stately home-style paneling has been added to form the backdrop, well, a wall papered version anyway.  Apart from that the scheme is very basic although we are by no means poking fun as even this probably took a lot of effort to put in place given all of our current circumstances.

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Liberty, London

The latest installation from this wonderfully luxurious and iconic brand has been based around botanicals.  Uplifting (lets face it, we all need a bit of that) flora combined with some of their fabulous products curated to create this fairly simple looking scheme at their store here in the centre of it all.  Simpler schemes often take a lot longer to produce in order to look simple although there was no doubt a lot of planning involved in the installation of this scheme.

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Ermenegildo Zegna

During the recent and current global events we are guessing that this has been a time of reflection for a lot of brands out there on the high street.  Not only, as you are probably aware, have sales online rocketed but of course footfall on the high street has seriously declined.  It is interesting however to see that so many brands have suddenly picked up on the sustainability vibe which has been around for some time now although perhaps not something easily adopted but the luxury market.  Until now that is.  Encouraging us to #usetheexisting but also promoting zero waste is this brand right now.

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Michael Kors, London

We are always so grateful to brands like this who really do care about their visual proposition.  Ok, well it is probably a simplified version of what they would like to do although in our current circumstances this is absolutely fine.  We are just glad that they have made an effort to entice us in.

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Anthropologie, London

As one of our favourites brands for creativity we always love to go and have a look to see what they are doing.  We imagine, just like every other brand out there on the high street this one has taken a knock although great to see them back and we're sure their schemes will be oozing the creativity that we love them for again soon.

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Salvatore Ferragamo, London

The last time we looked at this store the whole space had been emptied of merchandise so it was quite a relief to see that they are now back, open and in full swing.  Also, of course their latest scheme has been implemented and while we are not entirely sure what these shapes/forms are actually about it is at least great to see some visual stuff happening out there again.

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Burberry, London

This brand recently launched their new window concept at their store along Bond street which of course is beautifully produced.  We always feel however that these kinds of tiles used in windows are a bit reminiscent of public toilets ourselves but of course in this context and the context of the times we are all currently facing this clinical vibe simply highlights the beauty of their products.

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Isabel Marant, London

It has been such a pleasure to have been able to view all of the new window schemes over the past two weeks even in these troubled times.  We do have that awful feeling that we may be forced back into another lockdown here in London shortly although we will try to keep going as much as possible to bring you the latest in the schemes which are out there.  Here at this brand, their usual format of a piece of work from a Fine Artist accompanies their latest product.  Hopefully, when things get better they may look at their format which is probably ready for a refresh?

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/