Selfridges, London

Wishing us all a happy new decade is Selfridges right now with this killer scheme.  This is one of the few brands out there that celebrate their windows with a tonne of information about their work and the thinking behind it for which we are enormously grateful.  What this demonstrates is that they actually understand what they are doing.  Please do read their website as this is a corker of a scheme.  While we are limited in space here we have included the full run of this scheme on our Insta account (link below).

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Roksanda, London

We've seen some really interesting schemes from this brand, but just look at the product.  Stunning.  While we don't quite understand the context of the scheme we can at least enjoy what we think it might mean to us.  With what appears to be references to something industrial, this is possibly an Artists collaboration with the brand.

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Louis Vuitton, London

Just by coincidence we've been trying to find windows with perspectives and just by chance we came across this scheme.  What we are still trying to find are windows which have either 2 - 6 point perspectives installed although as yet have been unable to find anything.  Naturally, another beautiful scheme from this super brand.

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Mui Mui, London

Its been a long while since we included this brand although they haven't really produced very much visually for a while which we felt would be useful to you, at least until now.  Currently the brand have installed a series of these rectangular 'boxes' within which the product has been displayed.  Placed in a repetition format and 'splashed' with paint, this is Mui Mui along Bond street here in the centre of it all.

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Moncler, London

We just love the creativity at this brand and find ourselves willing them to get bigger windows as they put a huge amount of energy into their schemes.  Their Paris and New York stores are a dream.  While we wont of course be wearing the above along our local high street they do as you will probably know have  tonne of gorgeous products from which to select.

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Liberty, London

We just love a great Liberty window and the team here always provide us with some amazing installations at the iconic store here in central London and all things fabulous.  With a leaning towards their homeware mixed with some of their amazing fashion products is the scheme right now.  In case you were wondering why some of the mannequin heads are cut, this is because the windows here at this ancient store are very low down.

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Max Mara, London

Wow, these reel to reel tapes are a blast from the past, and for those of us of a certain age these are only just about vintage.  This brand always looks so slick with their amazing products and with the edition of their fairly simple back drop - we say that while recognising that to make things this simple takes an awful lot of time and energy - perfectly elegant too.  We are however becoming a little tired of the mannequins now so maybe time for a refresh on that front?

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Moschino, London

In true ostentatious style this brand have done it again.  Large gilt frames in a repetition and gravity format fill the space here at their Conduit street store.  There is a slight whiff of the Dolce's about it although thats possibly just the cultural heritage of the brand.  Take a trainer (or sneaker if you are reading this stateside) and add a tonne of embellishment's to appeal to a certain market seems to be everything this brand is about.  Still, they are clearly bringing in the bucks so we guess this look is working for them.

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Longchamp, London

We often include this brand as you will know if you read this site regularly.  While they have relatively small windows  they always produce such interesting schemes, and, thankfully on a regular basis too.  At this point in time the brand have installed an interesting structure on the backdrop which appears to be,  well, at least maybe, reference to some kind of exotic flora.  We don't know for sure of course as we can only guess, although thats what it looks like to us.

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Burberry, London

This is an interesting direction for this brand as we haven't seen a lot of props here for some time now.  We also cant quite work out if they have an overall 'theme' or thread of thinking over the retail calendar as each of their schemes are quite different from each other.  However, some great prop animals here mostly in a symmetrical format fill the windows at their Bond street store.

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Fendi, London

Simple schemes such as this one don't tend to offer a lot for us to comment on however it is incredibly beautiful with the use of these radiating forms in a repetition format.  Even the colours used here are so wonderfully warm.  

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Dior, London

We have seen some incredible schemes from this brand who are firmly on our VM radar right now as they are keeping the visual coming one after another.  This store along Bond street amongst all things luxury currently has what appear to be references to flora of some kind embossed across the backdrop although they do look perhaps more like imprints, the kind you would see in fossils.  Either way, the scheme looks amazing.

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Etro, London

One of the things we love about this brand is their wonderful use of colour in their products and window schemes.  Just look at this little beauty. While we have of course seen the use of hot air balloons in windows over the years although this one is wonderfully produced, we really do appreciate the time, energy and commitment in bringing something visual to the high street.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/