Nespresso, London

We are always slightly surprised that this brand do anything at all in their windows although we are so pleased that they go to so much effort.  In collaboration with the Danish designer Louis Campbell who is based in Copenhagen, this incredible structure spans the whole of their windows along Regent street.  Magnificent.

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Daks, London

We have seen amazing schemes at this brand over the years although they seem to be dropping off our page a bit as we tend to pass by their windows without a second glance.  It may of course that they just don't have the budgets to produce show stopping schemes although we are willing them to do so.  Hopefully, the brand will read this and start supporting the visual team or person who works here, lavishing them with the cash to put the brand back on the visual map.

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Hermes, London

We have no idea what the thread of thinking is here at this brand but as always they add so much intrigue to their schemes that we can only wonder.  Filled with what appear to be references to Historical Architecture complete with industrial pulleys is Hermes right now at their Sloane street store.

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Chanel, London

This is a super cool scheme at Chanel right now (Sloane street store).  We visited their Bond street store which looks equally amazing although the bright lights from Louis Vuitton create such glare on the Chanel scheme across the road that we had to discard the images.  With what appears to be a giant mood board of torn paper complete with the Chanel name, naturally, and small reveals across one of their windows this brand is looking so incredibly young and cool right now and we love it.

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Dior, London

If you remember, this brand produced the most exquisite scheme for their Christmas installation, in fact it was the best we have ever seen from this brand which when we began writing this blog looked so awful for so long.  However, they are clearly gaining momentum and have lots of Visual Merchandising love being lavished on them with the latest scheme here at their Sloane street store.

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Roberto Cavalli, London

There isn't a lot to comment on in this scheme as it is rather lacking in Visual Merchandising at the moment apart from a few mirrored plinths.  We don't agree with the fur being placed in the window or actually being sold however and this is something we do have to mention.  Sadly the brand have very much misjudged the London crowd with products such as this.

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Harrods, London

It is unusual to see these windows almost completely covered up but a wonderful strategy nonetheless.  Inviting the passerby to look inside these tiny reveals is Harrods right now.  Once up close fabulous product is revealed in kalidescopic enclosures mirroring the product from 350 degrees.  A wonderful strategy for sure.

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Dolce and Gabbana, London

While digital technology is still in its infancy with regard to store windows we are finding that at least some brands are using the old favs., the tv screen.  As with a recent scheme at Burberry, this brand have applied these to a pole, and, of course, a nice shiny one at that, but what is interesting is the content here.  Videos demonstrating some of the details from behind the scenes, its history (its not old enough to have a heritage yet) in conjunction with some of their catwalk shows.

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Akris, London

We always find ourselves willing this brand to do more with their windows and on the odd occasion they do produce some interesting schemes.  This one, perhaps could have done with a little more care, as while the product is incredible this is possibly not quite showing it to its best advantage.  We don't wish to unravel what they do of course or shoot from the sidelines although a few simple tweaks and this could have been very simple but very slick.

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Zara, London

We are always so surprised that such a huge brand always invest in their window schemes.  Ok, well they are not particularly lavish or detailed although there has been some thought in the production of this scheme which we really do appreciated.  While the inspiration behind this particular one remains a mystery to us we are grateful that they invest in their windows nonetheless.

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Hogan, London

We're continuing our peruse around London and therefore we are, naturally, including this brand who often produce some interesting schemes.  While this isn't the most innovative of installations, we do like the repetition of the logo punctuated with the odd bit of product.  Anyway, this is what is happening on the high street right now.

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Diesel, London

While there isn't a lot to comment on in these windows here in Knightsbridge we do have mention that this brand do produce some great installations.  Currently rocking a funnel-look, although we're not sure why, is Diesel right now.

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Loro Piana, London

We don't know if there are particular references here with the use of these props (possibly Chinese new year, maybe?) however they do look quite amazing in the windows of their store along Knightsbridge here in the centre of it all.  Large Red and White lanterns fill the space and form the backdrop to their product here.  Sadly the product looks a little frumpy which is a shame as at night time this window looks stunning.

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