Chanel, London

This is a super cool scheme at Chanel right now (Sloane street store).  We visited their Bond street store which looks equally amazing although the bright lights from Louis Vuitton create such glare on the Chanel scheme across the road that we had to discard the images.  With what appears to be a giant mood board of torn paper complete with the Chanel name, naturally, and small reveals across one of their windows this brand is looking so incredibly young and cool right now and we love it.

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Dior, London

If you remember, this brand produced the most exquisite scheme for their Christmas installation, in fact it was the best we have ever seen from this brand which when we began writing this blog looked so awful for so long.  However, they are clearly gaining momentum and have lots of Visual Merchandising love being lavished on them with the latest scheme here at their Sloane street store.

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Roberto Cavalli, London

There isn't a lot to comment on in this scheme as it is rather lacking in Visual Merchandising at the moment apart from a few mirrored plinths.  We don't agree with the fur being placed in the window or actually being sold however and this is something we do have to mention.  Sadly the brand have very much misjudged the London crowd with products such as this.

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Harrods, London

It is unusual to see these windows almost completely covered up but a wonderful strategy nonetheless.  Inviting the passerby to look inside these tiny reveals is Harrods right now.  Once up close fabulous product is revealed in kalidescopic enclosures mirroring the product from 350 degrees.  A wonderful strategy for sure.

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Dolce and Gabbana, London

While digital technology is still in its infancy with regard to store windows we are finding that at least some brands are using the old favs., the tv screen.  As with a recent scheme at Burberry, this brand have applied these to a pole, and, of course, a nice shiny one at that, but what is interesting is the content here.  Videos demonstrating some of the details from behind the scenes, its history (its not old enough to have a heritage yet) in conjunction with some of their catwalk shows.

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Akris, London

We always find ourselves willing this brand to do more with their windows and on the odd occasion they do produce some interesting schemes.  This one, perhaps could have done with a little more care, as while the product is incredible this is possibly not quite showing it to its best advantage.  We don't wish to unravel what they do of course or shoot from the sidelines although a few simple tweaks and this could have been very simple but very slick.

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Zara, London

We are always so surprised that such a huge brand always invest in their window schemes.  Ok, well they are not particularly lavish or detailed although there has been some thought in the production of this scheme which we really do appreciated.  While the inspiration behind this particular one remains a mystery to us we are grateful that they invest in their windows nonetheless.

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Hogan, London

We're continuing our peruse around London and therefore we are, naturally, including this brand who often produce some interesting schemes.  While this isn't the most innovative of installations, we do like the repetition of the logo punctuated with the odd bit of product.  Anyway, this is what is happening on the high street right now.

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Diesel, London

While there isn't a lot to comment on in these windows here in Knightsbridge we do have mention that this brand do produce some great installations.  Currently rocking a funnel-look, although we're not sure why, is Diesel right now.

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Loro Piana, London

We don't know if there are particular references here with the use of these props (possibly Chinese new year, maybe?) however they do look quite amazing in the windows of their store along Knightsbridge here in the centre of it all.  Large Red and White lanterns fill the space and form the backdrop to their product here.  Sadly the product looks a little frumpy which is a shame as at night time this window looks stunning.

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Harvey Nichols, London

Harvey Nichols have done it again with a killer scheme at their Knightsbridge store.  We cant recall Macrame being used in windows so this may well be a first.  Stretching across their windows like giant ropey webs this scheme looks stunning.  As always the styling is produced to perfection.   It's really is no wonder why this brand win so many awards each year.

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Prada, London

Just look at this colour here at Prada right now.  It seems that this use of block colours is a 'thing' at the moment as we've spotted it quite a lot around town.  We also include the amazing NYC store here recently where this colour had been applied throughout their space and if you are a regular follower you will probably remember how stunning it was.

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Dolce and Gabbana, London

This brand have become quite minimal at the moment with the use of these screens.  They do have quite incredible products although the dressing here isn't really doing them any favours considering the cost of the product itself.  We usually see some wonderful energy in these schemes although it might just represent that time of year and the general malaise of the season.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

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