New Look, London

Its definitely that time of year again and here's just one of the schemes out there on the high street right now.  Who knew that this brand could look so good?  With a bit of imagination and of course careful consideration even the fast fashion / multiples can look great.  This type of product does take some skill to handle and make look far more than it might cost you and therefore those deft hands of the Visual Merchandiser are critical in presenting these schemes so well.  As the weeks progress we will of course be sharing more of the seasonal offerings as we find them.

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Victorinox, London

We haven't included this brand here in a very long time as we were rather furious that they put live Gold Fish in their windows which anyone in their right mind would think was inappropriate, right?  However, we have calmed down now and their latest installation with the strap line Slice / Dice and some out sized props fill the windows here.  We're still trying to locate that elusive Swiss Army knitting needle however.

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Stradivarius, London

Although this brand tend to produce quite simple schemes (and actually we're noticing, slightly the same scheme but in a different combination).  Rows of product fill the backdrop  - a little like their Pride scheme back in the Summer - although some great links between the colour of the product and the wigs worn by the mannequins at least.

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Smythson, London

Since this brand moved across the street to their new site (their old site temporarily houses the LV store while the Maison undergoes renovations) the installations just keep on coming.  We recently included the scheme at Jimmy Choo which appeared almost like a crumpled metallic structure, and although not yet quite a trend happening across windows we can see some links appearing here nonetheless.

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Mulberry, London

We're so glad to see those huge dominating fixtures gone from the windows at this brand and thankfully we are back to some kind of installation which is rather more interesting.  No-one can doubt how amazing the product is here so great to see something a bit more interesting happening in their windows right now too.

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Emporio Armani, London

We're not a big fan of the use of graphics in store windows usually although these ones at EA are actually quite creative.  Using what appears to be colour printing on the top of newspaper articles is very interesting particularly as it has also been used in conjunction with these light boxes in a symmetrical format.

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Bally, London

We're loving the new collection from Bally right now.  The Swizz Beatz collection Bally X Shok 1 looks more like some of the collections from brands such as LV and Hindmarch and we're drooling.  With their X-ray / collaborative promotion Bally is looking great and the products are delicious.  Do check out their website as this collection really is worth checking out.

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Philipp Plein, London

We're still quite not sure how we feel about this brands offer as it seems that they are slightly teetering on Moschino's 'patch' with the use of the Playboy logo.  Motifs are not our usual preference when it comes to window installations although oddly if you do a quick search it seems that this particular one is associated with sexiness, prestige and a little bit of mystique - really?  However with the current #MeToo mood around the world perhaps these types of references are best left to part of history from which they came.  1953 called, they want their logo back.

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Penhaligon's London

We came across this scheme the other day at the brands' store just off Bond street.  Flickering away like its life depended on it, it certainly drew us in to take a closer look.  With a slight nod to something Dickensian and great cardboard engineering with added neon thrown in for good measure this scheme does look incredible when seen in 'life'; the slightly manic lighting here just cant be captured in a still image but does look incredible.

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Longchamp, London

There isn't a lot to mention about this scheme apart from the fact that it is product-led.  We're quite sure that the Christmas element is teetering away in the background at the brands HQ, so just watch this space.

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Hugo Boss, London

Wow, this is an interesting installation from this brand and one of the best we have seen here for a quite a while.  It cant be easy trying to make this brand look interesting (given the speciality of the product and still maintain the masculine element).  Judging by the sparkling backdrop we're guessing that this is their Christmas installation and so refreshing to not see flashing trees and and of course the dreaded Silver Birches.

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Jimmy Choo, London

This is an interesting installation from Jimmy Choo at the moment with this slightly crumpled-looking Silver and Gold structure around which the product has been placed and illuminated from below.  We have seen a few schemes rocking the crumpled look around town recently (or slightly different versions of something similar at least) and we're guessing that as they have changed from their Black and White disc scheme which we included recently that this will be their Christmas installation.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

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Fendi, London

You really have to see this in the 'flesh' to appreciate the brightness of these versions of Michelangelo's sculpture of David within Fendi's window scheme right now.  The large sized pieces are obviously a shorter version of the original which apparently is 17 feet in height.  The backdrop also has miniature White versions of the 'David' placed in a repetition format.  Just to add an interesting fact, another replica of this sculpture was shown here in London at the Victoria and Albert Museum in 1857 and Queen Victoria was so taken aback by its nudity that she ordered that a plaster fig leaf be placed over, well you know what, before it went on public display.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

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