Hermes, London

We love the schemes at Hermes as they always do some interesting installations.  However, we're not actually quite sure what the directive is for this installation (does anyone know?).   We'd probably guess something such as 'travel' with their tented creation and what appears as a small boat enhanced with product although we could quite make out the other windows.  Still, looking great as always.

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Etro, London

This is an interesting direction for this brand.  We've never not seen mannequins in their windows so this amazing flora installation is a welcomed change.  Obviously there is a 'push' for their handbags and small accessories although having the lush foliage and capuchins (we guess) helps to invigorate their schemes at their store along Bond street.

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Joseph, London

Images Courtesy and Copyright www.tenn-ltd.com

We love what this brand does with their windows and their latest installation for SS18 is aptly named 'Urban Forest'.  Working in conjunction with the lovely team at www.tenn-ltd.com the windows have been painted in a raw concrete grey with the repetition of these stripped and sanded Birch wood blanks.  As always, all so beautifully executed.

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Neubau booth, Milan

Images Courtesy and Copyright www.dfrost.com

This is another brand which we knew nothing about previously and following a cursory glance across the internet we discover what amazing products they have.  Eyewear is not something we normally include here as there is so little out there which is interesting to show to you, however,  working in conjunction with the team at www.dfrost.com the brand recently took part in the MIDO trade fair in Milan with this amazing stand containing 900 carefully selected plants and a heritage wall to celebrate the brands history together with their amazing products.

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Salvatore Ferragamo, London

There isn't a lot we can say about this scheme at Salvatore Ferragamo as its quite generic and a little bit of a 'gap filler' we suspect before whatever else is planned?  Who knows?  In the meantime we're including it so that you can see what is happening out there.

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Babor, Worldwide

Images courtesy and copyright www.dfrost.com

One of the wonderful things about writing these entries is that we come across so many interesting brands which we never knew previously existed, and some like this one have an amazing history.  Founded back in 1956 (and is still a family owned business, now on their third generation) this skincare brand is clearly one to look out for wherever you are in the world.  Working in conjunction with www.dfrost.com the team have produced this fantastic Easter Egg, inspired by the 2018 colour trends and contains small ampoules of product.

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Alberta Ferretti, London

Images Courtesy and Copyright www.artevetrinaproject.it

Its not often that we include this brand however with their latest launch of refreshed boutiques, presenting their SS18 collections it would a shame not to.  With their beautiful installation of reflective pillars and glowing details this brand have upped the ante in presentation which really enhances their amazing products.

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Ermenegildo Zegna, London

We often lament that humour is so missing from retail store windows and actually when we look at some schemes they just ooze 'photoshop' and there is very little organic development evident out there.  However, Zegna yet again appear to be bucking the trend and as usual some great (and much appreciated) humour has been injected into their scheme and with huge doses of 'old school'; someone in the 'know' is designing these.  Look and learn other brands, look and learn.

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Prada, London

Its been quite a while since we included this brand.  We're huge fans of the work they do although we didnt quite 'get' their last scheme so avoided including it.  That said, this one leaves us rather nonplussed although we do love the use of the lenticular's that they have included here which of course can never really be appreciated in a still image.  As the master of colour this scheme is slightly  tentative on that 'front' although as always the product is superb.

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Fenwick, London

Rocking the Denim is Fenwick right now along Bond street.  Unfortunately we are not on this brands Press list so we can only glean enough information from their windows to share whats happening here.  However, this is your opportunity to have your Denim jacket or jeans either customised or re-styled on the last few days of March.  So, if this is something which appeals to you then get down to  their store right in the centre of it all; really great to see this brand doing some very cool stuff.

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Akris, London

This isn't the most inspiring scheme in the world to us although we guess we should share at least what it is happening out there.  At Akris, as usual we have a product-led scheme, i.e. a scheme inspired by the product itself.  Ok, its not that exciting but here it is anyway.

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