Fendi, London

There's nothing like a bit of fun in a store window (even better with clever humour of course).  Fendi have installed their latest scheme and thankfully this week has been a great one for spotting some  interesting windows.  Its not often we see mannequins on a bicycle, and of course, as usual two come along.  A fairly simple scheme here for this brand although fortunately at least, they have installed something new for us to show to you.

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Hermes, London

Wow, Hermes have done it again and just look at this scheme here at their Bond street store.  Actually one of the great things we've noticed about this installation is the use of the plywood (backdrop) applied here which ties in very nicely with the current exhibition at the Victoria & Albert Museum and of course the latest Joseph installation which we included recently.  Semi-transparent coloured vinyl has been applied to the fenestration and the scheme includes what appears to be a moving rail (this wasn't switched on when we visited so we can only assume it moves but have included some close-ups for you below so that you understand what we are talking about). 

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Schuh, London

This was a surprise find this week and a brand we have never included here.  We do look across a whole range of retailers on our travels and often its very difficult to find anything particular noteworthy although this scheme is quite a corker.  OK, well there is an awful lot of product in this scheme which is a shame although given the current climate they absolutely have the right strategy in implementing a show stopping scheme when everyone else is taking the large format graphic-look.

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Riani, Germany

Images Courtesy and Copyright www.dfrost.com

We've never come across this brand previously so its always great to find something new to share with you.  If you aren't familiar with them either, they are a German brand which was started in 1968 by the clearly talented Jurgen Buckenmaier.  Do check out their website as their stores are quite beautifully designed and great to see some exciting things coming from across Germany.

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Brunello Cucinelli, London

With references to, we guess the Summer holiday season, with a hint of Safari, this brand as always steadily and continually implement their schemes with some thought and care.  Ok, well its not the most exciting scheme we have ever seen, although it does what it does and right now we can appreciate any brand that makes an effort to entice us into their store.

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Burberry, London

We're trying to be really positive about what we write here and on the one hand we were looking at this scheme and attempting to celebrate perhaps that it communicates a wonderful sense of purity although to be honest with you, we find ourselves stifling a great big yawn.  We're feeling a little exasperated with the high street at the moment although we don't wish to be negative.  The value of these windows can't be underestimated and it is such a shame that there is nothing inspiring to view.  If we say nothing then we have to accept everything as if it is ok - its not.

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Asprey, London

Do you remember when this brand always looked so exciting and fresh?  We've included this scheme just to highlight that barely nothing has changed for months and months- possibly well over a year - (ok, well the product has moved around a bit and the odd graphic).  It is such a shame to see an historical brand placed right in the centre of it all on some of the worlds most expensive property sites no longer doing anything.  We have scoured our archives of images and found some real corkers in these windows but everything appears so generic and flat and we find ourselves on a weekly basis willing them do something.  We know they read this site, so c'mon guys lets inject a bit of interest into these windows and finally change this scheme, please?

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Lanvin, London

It seems that even some of the luxury brands are cutting corners right now with some very minimal schemes out there.  Lanvin (at their Paris store at least) usually instal quite exciting schemes with a lot more energy although it seems that London is just not getting the love and attention right now.  As we mentioned in our post yesterday, we are seeing a lot of these kinds of structures; possibly a sign of some tough times for retailers we guess?

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Zara, London

We are seeing a lot of these kinds of stacked rectangular structures around town right now from luxury to mid-range brands.  This is not the most inspiring scheme ever; perhaps more like the skeleton of what couldn't be spent?  It seems that everyone is looking for longevity than a quick turnaround which from a sustainability perspective is very sensible although there are so few brands who value sustainable solutions (until it suits them) so we are left with an ever decreasing visually stimulating high street.  Sigh.

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Clarks, London

Wow, who could have imagined that this brand would rocket from the land of the fuddy-duddy to become such a major highlight on the high street? What is also remarkable is the energy behind this brand.  So much of the high street looks so damned bloody awful right now and we are really struggling to find those gems out there to show you.  We will show you what is happening of course although sadly there is so little innovation it is an uphill struggle. What the hell is London doing we ask?  Thank goodness for brands like this.

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Prada, London

We've been looking at this scheme for quite some time, or rather versions of it, and couldn't quite think of the narrative to contextualise what the brand have produced.  However, what did draw us in are the amazing products; just look at this mixture of colours and textures here.  We know that we always say this however this brand are geniuses with their use of colour and they are the kind of brand that really should be your 'go-to' if you are unsure of how to use if effectively yourself.

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Joseph, London

Images Courtesy and Copyright Joseph

Just by chance we visited the Victoria & Albert Museum to view the Balenciaga Exhibition and happened upon the plywood exhibition too just inside the main entrance.  Coincidently, Joseph had just installed yet another remarkable scheme at their store inspired by this (images from the Plywood Exhibition below).  How wonderful it is to find these things happening in tandem.  Another killer scheme produced in conjunction with those lovely guys at www.harlequin-design.com, clearly everyone here has their fingers firmly on the vibe of whatever is happening around them.

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