10 Corso Como, Milan

If you like your concept stores then 10 Corso Como here in Milan is already probably on your list.  Just look at this space.  Brimming with such beautiful products that will make your credit card weep we cant help but salivate on every floor.  Incidentally do check out their top floor book store with fantastic products from the likes of Margiela, and also have a glance through this brands' website.  10 Corso Como have stores in Shanghai, Beijing and Seoul although not many of us are going to be there anytime soon to their website is probably your best option if you are looking for some delicious finds.

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Armani Manzoni, Milan

If you are visiting Milan then a visit to the Armani Manzoni is certainly a must.  We've never seen such a huge store dedicated to this brand and it looks quite amazing with what appears to be a very wide range of products from their collections.  The windows at night time of course really come alive with the use of these illuminated mirrored hexagons into which their products have been placed.  Do check them out.

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Three Mobile, London

Images Courtesy and Copyright www.elemental.co.uk

At the heart of this campaign is the message of untethered connectivity which the team at www.elemental.co.uk sought to communicate in this wonderfully intelligent, fun and engaging installation taking inspiration from the concept of a sound speaker and using it as a form of audio-visual communication in order to capture the attention of their target audience.  www.elemental.co.uk created a series of metal and acrylic sculptures featuring three concentric pulsing rings of LED lights with the hip hop musical influence from Will.I.am which was brought to life with graphic equalizers that display audio signal with the pulse signal and the lights here representing this.  This latest campaign  at Three Mobile can be viewed at 19 of their flagship stores.

Pinko, Milan

We normally fly passed this brand back in London as they don't tend to do very much with their Visual Merchandising however this store here in Milan did grab our attention.  With their neon-led scheme complete with Love Me Tender banner and out sized guitars as the main focal point on entering into the store it does appear quite interesting although perhaps the windows themselves needed a bit more Tender Loving as they do look rather less interesting by comparison?  Just our thoughts.

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Hogan, Milan

Hogan is looking more and more like a brand to watch as their Visual Merchandising is ever more exciting and they are clearly investing in interesting schemes.  Their latest installation here in Milan looks like its been inspired by molecular structures (perhaps references to the Sensitive Science trend we've seen around for a while?) onto which their products are placed.  Looking great.

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Santoni, Milan

We're not familiar with this brand here in Milan so another delicious find for you if you don't know it either.  After a cursory glance across the internet it transpires that Santoni began producing their limited edition men's shoes back in 1975.  A thoroughly Italian brand which sells their products both here and selected boutiques around the world and includes luxury retailers such as Harrods department store in London too.  Clearly communicating the craftsmanship involved in creating their products in this installation with the use of these multiple shoe lasts in a repetition and radiating format.

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Moncler, Milan

One of our favourite brands for Visual Merchandising right now is definitely Moncler.  We've never met anyone from this brand on the VM circuit so we have no idea who produces their window schemes, however they are always absolutely superb.  We're not fans of the product particularly although the schemes are second to very few.  As always, beautiful props in this fantastic store (just difficult to capture in a photograph)

 

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Herno, Milan

We are not familiar with this brand so its quite exciting to find something new and local to the area.  The clothing is hanging slightly abattoir corpse-like from what appear to be carabina style metal loops and while this is not the most exciting scheme in the world as the product is clearly luxurious it does have a certain impact we guess.

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Dolce & Gabbana, Milan

In the land of Dolce & Gabbana and in a city which appears to have more of this brands' stores than H&M's (yes that many) we have seen some amazing installations across the various facets for which this brand cater.  This installation in particular drew us in with its picnic basket landscapes with tiny narratives included.  OK, well the scale is slightly awry but this doesn't really matter as this is all part of the interest in these pieces.  Clearly a SS16 installation referencing travel and holidays which of course are typically in line with the season.

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Berlutti, Milan

With their interior inspired installation Berlutti of course as always delivers a super luxurious scheme.  The windows at the store back in London are virtually the same size of those at Tiffany so its no surprise that the schemes usually lack the impact delivered by this store here in Milan.  Beautiful products and great narrative this street near this epicentre of creative window schemes close to the Via Monte Napoleone is so worth a visit if you can.

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Kenzo, Milan

Its usually very difficult to capture a Kenzo scheme back in London and we only have the occasional opportunity to view the Paris store so we were particularly delighted to find this store here in Milan.  Rocking the kind of look we usually see at Moncler the scheme here includes an out sized hand in a gravitational format with what appear to be strands of pouring from it onto a giant dish (we don't know if this has any significance so can only guess if it actually refers to anything).  The main scheme has vinyl arch forms across the window and on the back wall and this is this is the scheme which flows through to La Rinascente, the cities main department store (and we guess across the world too) 

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Hermes, Milan

 

We're in Milan for a while to explore the retail store window delights around the city, and we've found some amazing schemes already.  Just look at this installation at Hermes.  Scrolls of paper used in a repetition format of varying sizes just looks stunning.  We haven't been to look around this city for a long, long time and yet there really are some very interesting things happening here which are firmly putting this place on our VM map.  If you get the chance then do check this city out as there are some magnificent stores to view.  In the meantime we will be sharing what we have found with you each day this and next week.

 

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Penhaligon, London

 

Do check out Penhaligon's website as this scheme ties in really well with their online promotion.  This beautifully produced Luna inspired promotion complete with rotating structures looks fantastic.  Moonlight and Romance (or Moonlit Romance according to their website) celebrates Endymion which cutting through the marketing fluff apparently ultimately smells of leather.  But anyway, a great installation and perfect  fragrances for this time of year.

 

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