Topshop, London

Glittering right across Oxford street, who could help not notice what Topshop are doing right now?  With their revolving mannequins on mirrored boxes this scheme is screaming across the high street and looks amazing too.  As still images simply don't communicate how effective this scheme is we have included a short video of it for you to appreciate and marvel at this installation.

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Longchamp, London

There's a hint of the Memphis trend here at Longchamp which reflects what brands such as Chanel and Mulberry are also doing right now.  We are slightly surprised to see this trend as it has been around for a while already and we thought it had already come and gone.  Clearly not.  These kinds of trends usually begin with luxury brands and trickle down to the mid-range brands and even lower, however, it seems Rogers' curve is becoming ever flatter and mid-range brands are actually getting in there first.

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Smythson, London

This must be one of the best schemes which we have found at this brand.  In this current trend of personalisation and customisation and following in the footsteps of brands such as Hermes and Louis Vuitton, Smythson have produced a scheme which highlights the beautiful craftsmanship of their products and explaining the narrative through beautiful images and a variety of props.  Just check out our video here to get a better view of the overall scheme.

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Fenwick, London

We were so pleased to see that jewellery from Alexis Bittar has been launched here in London at Fenwick along Bond street.  If you travel to NYC then you would have seen his shop along Broome street close to Dash which is owned by the Kardashian sisters.  The NYC store of course is a little more risque with its stuffed jewellery wearing Zebra, Penguin, Chicken etc, although in the current climate probably not wise to emulate this here in London.  With its on trend sparkling Copper coloured backdrop the windows here look rather impressive.  Go check them out or glean an overview in our video.  The scheme has been tweaked and changed a little since we made our video however.

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Isabel Marant, London

If social media is to be believed there appears to be a bit of a sculptural trend happening globally right now, although not necessarily in retail store windows.  Here at Isabel Marant, who always produce such interesting schemes, although they dont change very often, but they do look great nonetheless.  We're not so sure about those bust forms however (shoes always look so awful placed like this)   

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Akris, London

With their product-led scheme right now, Akris, although not the most exciting scheme on the high street, it is delicate and simple.  We just wish these guys would give us a little more to talk about but it is what it is so here you go.

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Dolce and Gabbana, London

Using repetition of electric guitars to create a backdrop to their product, Dolce and Gabbana are literally rocking the high street right now.  We kind of wanted to see some famous archived ones in here although we guess they are limited in their availability.  Check out our video below and tell us what you think? 

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Sotherby's, London

Who would have thought that we include Sotherby's on retailstorewindows.com, eh?  Well here you have it.  We normally associate this global brand with a certain type of customer which excludes most of society.  We've never known anyone from this brand nor ever ventured inside to see more of what they do besides selling very expensive stuff.  That said, we are pleased to see that they at least have a sense of humour.  Advertising their Beyond Limits (The Landscape of British Sculpture 1950 - 2015) at Chatsworth.  

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Dover St. Market, London

If you happen to be near Bond street then do make a short detour to see the scheme at Dover st. Market right now.  Incredible merchandise of Leigh Bowery proportions are contained within these scaffolding and paper 'boxes'.  There's not much information about this installation so probably best to go and have a look for yourself.  Otherwise check out our video below (please note that if you are receiving daily updates via email, the video wont be attached but you can see it either on our YouTube channel of via the main site.)

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Hermes, London

We saw this scheme very briefly before we went to the middle east but didn't have time to capture it until now.  And what amazing colours..!  Cinematography, giant keys, luggage and fantastic merchandise.  We're not entirely sure what this is all about but the great thing about this brand is how different their schemes are around the world at different stores. This is always appreciated.  Just check out our video below.

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Anya Hindmarch, London

We are finally back from the middle east and have already been scouting around town for the latest schemes.  This week, for a slight change we are including a video of the schemes we have been looking at.  Some of the videos are only a few seconds long and some around a minute, however we think that by showing you a scheme beyond a static image may actually give you a better view and understanding of what you are seeing?  Here at Anya Hindmarch. just off Sloane Street we have this enormously fun scheme of smiley faces or repetition of radiating forms.  We danced our way through this period so the word Ass-seeeed screams at us like a flash back from halcyon days.  A happy scheme indeed.

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Stacey Bendet, Dubai

We don't recall ever seeing this brand before but here in the Dubai Mall is Stacey Bendet, the US based contemporary clothing brand.  Multiples of Golden Balloons fill this window and while this isn't the most original scheme we have ever seen it really does look quite dramatic in this large window space.

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Moschino, Dubai

We aren't normally very positive of what this brand produce in their windows as they only ever seem to produce the kind of thing that Warhol did oh so long ago and this is no exception really.  However, the scheme is a bit of fun and we do like the props here.  We understand the perspective this brand adopts regarding their products although simply reproducing what already exists doesn't scream originality to us but fortunately then we aren't customers anyway.  We still live in hope of something a little less obvious however.

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