MCM, London

We've put this one on a weekend launch as we really don't know what to say about it.  Beyond the fact that they have launched their Diamondland collection, the windows don't photograph very well and there really isn't a scheme here to speak of.  We do have to give them huge bonus points however as this launch is well documented on their website so big kudos although we just wish that they would do something a lot less ordinary in their windows?

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Hogan, London

We are slightly struggling with this scheme, not because its terrible but because there doesn't really appear to be any defined scheme here?  We adore the use of colour and of course the product is superb although the whole thing is just rather generic, don't you think?  Anyway, beyond the fact that it alludes to the holiday period thats all we have for you.

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Roberto Cavalli, London

We don't normally like what this brand do (not that it matters in the slightest) although so many of these  types of luxe brands usually produce quite vulgar schemes.  We have noticed that the mid-range brands are currently challenging the norms and actually in many cases leading the trends closely followed by luxury brands.  This seems to challenge Rogers theory of Diffusion somewhat as the normal process is that luxury brands are supposed to be the innovators.  However, times are clearly changing and the mid range brands appear to be leading the way although as anyone can purchase trend information this is no surprise.  Although it does seem odd.  Naturally this brand appeals to a certain market so we have to accept this scheme whether we like it or not and we do recognise that it is easy to criticise when we don't have to come up with a solution ourselves.  Their latest scheme is rather more commercial we felt with their port hole-style scheme or repetition of radiating forms punctuating a vertical plane.  Whichever way you look at it or feel about it, it is of course beautifully produced.  

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Harvey Nichols, London

Wow, Wow and wow.  Harvey Nichols yet again demonstrate what makes them so Uber cool with their Knightsbridge store oozing another perfectly produced scheme with gravity defying, sword slowing and submerged mannequins.  Of course as a fashion-led store the key element is the product itself although the narratives here are so entertaining and detailed with huge doses of humour thrown in that we have had to go back time and time again as we keep discovering so many new elements; job well done then.  If you want to be entertained, amazed and amused then pop over to their Knightsbridge store and allow yourself to be consumed by this scheme.  Amazing guys.  

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Scotch & Soda, London

Well we did say recently that there was a big tropical / foliage thing going on right now and we have to say that Scotch & Soda is looking really very good and super seductive.  It was late at night when we walked passed their store on Carnaby Street so our images haven't picked up every detail although with their cut out foliage and mash-up of textures and designs this brand looks very cool.  We love their products anyway and the styling is fantastic.

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John Smedley, London

We do love the dip dyed effect we're seeing in fashion right now.  We've actually seen this trend at Burberry recently too which looks amazing.  Here at John Smedley (clearly the Guru of all things Knitted) has the Compass In Indigo piece in their window all of which have been hand dyed and therefore making each piece unique.  We're not sure we would pay the prices commanded by this brand for knitwear although each piece is superb but with busy lives we just need to wash and go rather than (probably) dry clean each time.  Still it looks great and the product is amazing.  Great abstract installation supporting this presentation too.

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Selfridges, London

Have you seen Selfridges Agender Campaign yet?  The current installation is a 'celebration of Fashion without definition' which 'explores and examines the shifting gender boundaries through ground breaking fashion, music and design collaborations'.  Do check out Selfridges website as this is one brand who offer a whole heap of information to the visitor which really helps to understand what they are doing and why.  Superb stuff from this brand as always.

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G-Star, London

Forget the Bronze age and forget the Iron age.  Apparently we are now in the Plastics age, wasting 288 million tones of the stuff each year.  Unlike so many of our products, Plastics are rather more durable it seems and and what doesn't end its useful life in landfill ends its life in the sea.  With this in mind, G-Star, co-designed by Pharrell Williams have launched a new Denim collection made from re-cycled Ocean plastic.  A very worthy cause we thought and great to see this initiative receiving high profile support.

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Desigual, London

Giant Daisies and freakishly big cut out eyes; it has to be Desigual then.  One of our favourite little windows in London which always have a massive personality, the scheme here this week appears to make historical references, based on the styling of there mannequins.  These types of scheme always work so well of course here in the UK being the land of nostalgia an' all that.

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Anthropologie, London

If you want to see one of the key trends happening across a multitude of brands then look no further than Anthropologie and their fantastic foliage.  Foliage is all across town right now from Warehouse to Scotch and Soda and here of course with their in house made props this brand as always looks sensational.  Pop along to their Regent street store as it really is oozing creativity from every retail pore.

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Cos, London

Beautifully elegant and almost Museum-like (in a really good way) are the windows right now at Cos.  Merchandise has been beautifully placed on what appear to be references to old style drawing boards perhaps suggesting the care and thought in place behind each of their products.  Who knows?  

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VM & Display Show, London, 2015

Have you been to the VM & Display show 2015 yet?  No?  We've included some of our favourite bits just for you but these things are naturally best experienced first hand.  Yesterday was rocking and as always its so fantastic to see a great combination of the old and the new.  New products and old friends.  This is the biggest show we have seen here in a long time with new and exciting suppliers so its definitely a must for your diary.  Just today and tomorrow left...!

Topshop, London

With its interlocking structural forms in a multitude of colours, Topshop as always is rocking the high street.  Just look at the dramatic catwalk that they have created with their clever use of mannequins.  Simply stunning.

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