Selfridges, London

Wow, have been up to the new roof experience at Selfridges yet?  Crazy golf on the roof......bonkers..!   The roof top, Big top, afternoon tea party with London landmarks; the Gherkin, Tower Bridge and of course Big Ben in pastel hue's really do make this an incredibly fun scheme.  If you want to stay a little longer and have lunch, the food here is just incredible too.

Esprit, London

Well Hello Esprit..!  Have you seen the incredible new look store recently?  We've only just noticed that they have re-opened as we weren't included by their PR dept. announcing the re-opening; but that's another story.  In the meantime we are rather wowed with their first scheme here at their Regent street store and what a transformation.  We are keeping our fingers crossed that the schemes at this brand will continue to entertain us and draw us in, but in the meantime, fantastic.

Topshop, London

This scheme at Topshop's flagship store in Oxford Circus nearly escaped our VM radar and we probably just managed to capture this in time.  Everyone has suddenly jumped into Sale, right after the Jubilee week and we guess cashing in before the next launch; the Olympics.  This period is a little like that post Christmas but Pre-New Year feel about it, but anyway, the international flags are up on Regent st. with promotions galore gathering at a furious pace.

Cos, London

The schemes at Cos just get better and better, don't you think?  For such a big brand we love that they are tapping into references to the Bauhaus Exhibition at the Barbican in their recent installation.  This is an interesting move toward localised creativity and delivering to a local  market (OK, well this store is on Regent st. and so the market is, we guess, the tourist one) however as we become more and more visually fatigued looking at the same schemes at the same brands in countless cities across the world, surly this can only be a good thing?

Loft, London

Unfortunately we don't know anything about 'Loft' on Great Dover street, but we were drawn in to take a closer look by the Meccano Eiffel tower in the window.  The overall scheme is not the most inspiring but we do like this bit.

Asprey, London

We saw the guys (well the company they employed) installing this concept and we are loving this scheme.  This scheme crosses the boundaries between the Jubilee and beyond with references to royalty through the colour being projected and yet being generic enough to give this scheme longevity.  Now that's clever and we do like this thinking.

Tiffany, London

We're not entirely sure what to make of the new scheme at Tiffany right now.  Its not that we don't like it (and does that matter anyway?....no not at all).  However, what we do have is a very abstract concept in very reflective materials; actually a very architectural-looking scheme.  In fact it was very difficult not to capture ourselves in the reflection of this installation with its highly glossy and reflective surfaces.  We are guessing that this has gone global so it would be interesting to hear what you guys 'out there', 'elsewhere' or at least 'somewhere' think also?

Diesel, London

Further to the 'shanty' trend happening around town right now, we've recently spotted this great scheme at Diesel.  A little reminiscent of Amy Winehouse tattoos we thought and we rather like this look.  We were never huge fans of Winehouse ourselves however and actually left one of her first concerts in 2004 after just one song as it was so dreadful and never really understood the attraction to her music, however the scheme here just looks so good and we love it.

 

Smythson, London

The guys at Smythson are getting it all so right, right now.  We are quite critical of this brand as  we have seen some dreadful schemes, particularly for a brand that sells very expensive, and we are sure worth every penny, merchandise.  But, to entice us in?  Well, it really wasn't happening.  However, someone here has clearly now got their finger on the pulse and tapping into some of the key trends.  We adored the Jubilee scheme and this one with their links to jellyfishlamp.com just looks so good.  We're seeing references to the 'shanty' trend all around town right now; these things are so exciting to follow and to see how everyone is interpreting them is wonderful.  Fantastic guys, another little winner for the high street.

Dover st. Market, London

We completely missed this Jubilee scheme at Dover st. Market.  How clever is this?  We adore the references to the crowns in a wide variety of materials including one in Mecano..!  We also have a fantastic reference to the various beacons lit around the country during the celebrations.  No one else had picked up on this although from our experience stacking wood in store is risky from a health and safety point of view....soooo.....a wonderful two fingers up to the establishment and there is nothing more satisfying than that. Fantastic.

Pull and Bear, London

We love Pull and Bear's new look right now, how cool do these guys look?  This store has been closed for a while for modernisation / refit....or however you wish to describe the process.  Anyway, we did visit here before they closed, simply because their windows were looking so damn good.  Sadly the interior was missing everything that would have made the experience remotely pleasurable and, well, we could have stepped into just about anywhere else on the high st to be frank.  We will pay a visit to the brand again now that this new scheme is in place and see if the interior is as interesting, or will it all be window dressing?  We'll let you know.

Monsoon, London

We've never included Monsoon on this site previously.  Why? Because they don't normally do anything exciting to show you.  However, like an adrenaline rush these guys have suddenly shot to the front with this fantastic Jubilee scheme with the Union flag created from rosettes.  OK, well its not the most innovative scheme we've ever seen, but we don't wish to kill the baby steps towards creativity that this brand are making and instead we will scream and shout encouragement that this is what we want to see.  So, Monsoon, please keep the creativity coming; this is what we want on the high street.....and more and more of it..............please?

Victorinox, London

We were actually genuinely very surprised so see this scheme at Victorinox for the Jubilee celebrations.  This was such a pleasant surprise, considering most brands along Bond st., here in London completely missed the opportunity to reach out to potential customers.  Anyway, these guys have shown us what they really are capable of and we love it.  With their giant cake, sponge finger lettering with the whole scheme complete with tea party, these guys have got it so right.  We are so bored with large format graphics with a few nice mannequins attached and we are keeping our (sponge) fingers crossed that these guys will keep bringing entertainment back to the high street.  Brilliant guys.