Loro Piana, Milan

We've included some real corkers from this brand over the years, particularly from their London store which has had some very creative and interesting schemes.  It may just be timing although we feel that perhaps London has the better deal as the Milan windows seem rather tame by comparison and almost and very slightly we're picking up a bit of a Ralph Lauren vibe from this installation.

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Hermes, Milan

We are always so excited to see this brands' stores on our travels as they never disappoint.  We are also completely in awe of how they manage to achieve a different feel or narrative (much like Anthropologie) across so many stores globally.  No easy task for sure.  Just check out this little beauty situated along the Montenepoleone area of this magnificent city.

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United Colors of Benetton, Milan

This brand is a blast from the past.  Do they even exist back in the UK anymore?  During its heyday this brand absolutely rocked the high street with its provocative-style campaigns although it appears to have dwindled, probably for most of this century into a virtually non existent brand.  This is a shame of course.  We did actually have to scan around to research what has even happened to this brand and just everyone says the same thing.  It's dated.  Great windows here though.

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Naracamicie, Milan

We know nothing about this brand whatsoever and this is the first time we've come across it.  We did have a quick glance around their website and it appears to be a German brand although there is no information about who they are.  Nevertheless, this brand clearly value visual merchandising and while we have seen lollipops used on many occasions this has actually been very well produced and we are rather intrigued by the flying Elephant.

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Falconeri, Milan

We know very little about this brand and we're quite undecided about this scheme too.  We have however had a glance over their website which is actually very informative.  It appears that the brand is very cashmere orientated (with a lot of Goat stroking in their videos) and obviously super quality products.  The windows however, well, the suspended chairs are actually a good idea although we're not so keen on the product above it ourselves.  The use of colour is very interesting though.

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Emporio Armani, Milan

We're always slightly cautious when a luxury brand claims to be sustainable although apparently the latest range from this brand is just that.  How it is is not clear however.  The windows were the key element which drew us in with the dizzying patterned circular structures in repetition format and various sizes.

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Etro, Milan

We cant recall ever going inside one of this brands' stores however while here in Milan we've been able to take a peak around from outside and now we realise we should've crossed over the threshold a lot sooner.  Just look as this stunning interior space.  Paisley patterns, wonderful colours and beautiful product.  Time for some retail worship. 

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Hogan, Milan

When we captured the windows here there was unfortunately a van parked very close to the second window which meant it wasn't possible to capture it in the time we had along this narrow street in Montenepoleon.  Anyway, gorgeous flora with these palm leaves in a repetition format fill the background here and of course as standard, the design carries through inside of the store.

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Blue of a Kind, London

With sustainability becoming more and more important there's no wonder that brands such as this have emerged fairly recently.  Of course Eco-stuff has been around for quite some time although we now know how important it is and certainly with each new generation the agenda moves even more up the list of priorities.  Blue of a Kind is a new one to us and are fashion studio focused on up-cycling from pre-existing garments and repurposed fabrics.  One to watch we reckon.

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Moncler, Milan

We realise that we tend to gush a little when we see this brands' windows, but just look at them.  Just look at them.  These ones are within the Galleria Vittorio Emanuele II which of course is impressive enough as it is but then add layers like this and the area becomes one of the best places in the world to shop or browse.  All of the stores here are very impressive.

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Berlutti, Milan

Unfortunately for the UK, this brand only has a store with very small windows although they do make an effort nonetheless.  Here in Milan however just look at this little beauty.  A fabulous photo booth fills the space that they have here and all beautifully produced too in order to create a hugely fun scheme.

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Corso Como, Milan

We're taking some time out at the moment to explore the delights of Milan.  Its been over two years since our last European or Global visit so we have been itching to get out there somewhere so that we can refresh our retail store windows entries.  What better way to start than 10 Corso Como for a bit of retail worship and top up on a bit of culture in their gallery spaces too.  Gorgeous luxury products and clearly the place to see and be seen.

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Roberto Cavalli, London

This is possibly not the most exciting scheme we've seen at this brand although we do love the collision of the patterned backdrop with the animal print product.  Besides the fixtures there is not a lot else to mention here as the scheme is rather starved of any creativity at the moment sadly.

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