Longchamp, London

There's a strange vibe about town at the moment as it appears that no-one is quite sure whether to launch Spring / Summer yet and everyone is slightly in limbo.  While a lot of brands are still showing Winter schemes there are a few who have braced the new season already with an onwards and upwards approach and showing their Spring collections.  Here at this brand we are guessing that there is a nod to holiday's to come complete with hints of Spanish villa (we're teasing of course) and that long awaited (at least here in London) warm weather break.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Etro, London

This was a nice and surprise find.  The large window space has gone (hopefully temporarily at least) and here we have the latest scheme which brings the visual merchandising to the street.  In doing this of course we have lost the narratives which we so enjoyed and perhaps this is a cost cutting issue or maybe just a refresh of their schemes, who knows?  We will continue to look back and back again throughout the year to see what they do and fingers crossed, while it looks great for now, they will continue to bring us the schemes we have come to enjoy.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Moschino, London

Oh Moschino, we were making so much progress and you've slipped off the VM wagon again.  What on earth is going on here?  Food is clearly the thread here, and, well, junk food at that.  Smeared on the fenestration in 'ketchup' and 'mustard' we have smiley faces, various words and the dreaded motifs.  Back to square one again then we suppose.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Superdry, London

We've never quite decided whether we like this brand or hate it (we don't actually hate anything).  It has had its moments in terms of cool merchandise although just like the FCUK campaign it got tired very quickly.  Anyway, we do love the props they've used in the windows here although look how many there are of them.  Additionally, tonnes and tonnes of merchandise with so many layers that it is very difficult to really see very much.  Time to edit we suspect.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Salvatore Ferragamo, London

Everything has gone rather Yellow at this brand this week.  We often visit this store along Bond street as they always produce some fantastic examples of Visual Merchandising.  We've never know anyone who produces their schemes and it is probably no easy task, certainly for this store, to do something innovative and work with the open backed window spaces they have.  Yellow of course is one of this years seasonal colours.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Zara, London

We've been trying to work this scheme out.  Perhaps we are reading a little too much into it, however on the one hand there is this curvy structure although it is punctuated by these illuminated and coloured screens in the middle.  There probably isn't a narrative here although if you do happen to know then maybe let us know too? 

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Hermes, London

If you visit this site regularly you will know that we tend to gush just a little about the windows at this brand.  We have no idea what their theme is for this year although on closer inspection there is a bit of a kite element going on here.  What you cant see of course is the movement happening inside of the windows however we have put a short video on our facebook page (it works better there rather than here) and you can find the link below.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Fendi, London

You may remember us including the Burberry scheme recently which included, as here at this brand, digital screens showing Blue skies with moving clouds although in this case much smaller ones.  We don't yet know if there is trend going on here although as we mentioned yesterday there are a few big players referencing and creating schemes around mental health and perhaps this is one of them?  Albeit rather more abstractly.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Stella McCartney, London

We're finally back to more regular updates for you, well at least for the next few weeks.  Gone is Sale, thank goodness, so we've got quite a few new schemes to show you.  Now, there are a lot of schemes out there which are focusing on mental health and well-being which is obviously in tune with the current mood.  At this brand, a simple call to action, Smile.  We hope you are doing it right now.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Ermenegildo Zegna, London

We really do like this simple but crafty element in the windows at this brand right now.  Of course, they are still peddling the old 'we've planted lots of trees' stuff (yeah we get it) although clearly the sustainability aspect is important to at least whoever is in control right now.  The knitted and undulating structures look great however.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364 or on our Instagram page https://www.instagram.com/jonathanbaker1/

Emporio Armani, London

We're not entirely sure what the narrative is here? Or, of course, if there is one.  There appears to be a large lifebouy next to come coloured blocks / plinths but not much else apart from the product.   We've scanned their website but unfortunately we're not able to make any connections here.  Anyway, this is whats out there right now.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 

Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/

Smythson, London

Thankfully new schemes are emerging and as we would expect at this time of year, some good old fashioned references to the big diary date, Valentines.  Not all retailers embrace this event each year although as always references to heart motifs remain popular.  This brand in particular have produced some notable installations and this one looks particularly great.  

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Fortnum and Mason, London

This month is always a but dull for retail store window installations across the high street while everyone clears out their old products and Red Sale signs fill otherwise wonderfully creative spaces.  This brand however have installed a much welcomed installation which is truly warming and most welcomed.  Beautiful tones of colour, think Sugar Almonds with a touch of Gold and inspiring and uplifting messages.  This is just what we need right now.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 

Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/