Hackett, London

We love what this brand does particularly as menswear is such a difficult product to make interesting without it looking either feminine or alienating, and yet as always Hackett produce both interesting and masculine schemes every time - no easy task for sure.  With their 'Great British Stripe' strap line, featuring, well you guessed it, stripes, in tandem with fluted columns this brand continue to be appreciated for spending on great quality schemes at their Regent street site.

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Michael Kors, London

Clearly the Summer season is in full swing and interestingly we're seeing the appearance of surf boards across a range of brands out there at the moment (remember Tods installation a few weeks' ago?).  Anyway, here used as both a shelf for their product set against a sea scene as well as placed in a vertical asymmetric format this brand is looking great.

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Tory Burch, London

This is one of the best schemes we've seen from this brand and quite different from their store along Bond street.  These studio-style installation always look so interesting as they communicate the process behind the product production which we find fascinating.  The "Hicks Remix: Spring 2018" which is "an explosion of colour and print inspired by David Hicks" is so much more engaging than the usual abstract installations which we see so often at this brand stores.

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Zara, London

We do enjoy the variety of schemes that this brand produce around town particularly as there seems to be a store every few hundred metres (ya' know just in case you dare to get on a tube without making a purchase first).  With the holiday season in full-swing, what else would they include if not something which takes us away to somewhere more exotic than where we are now?  With a desert scene and quite cleverly produced 'sand dune' backdrops this one is worth checking out at their Bond street site (just before you get on the tube of course).

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Valextra, London

This type of product is very difficult to work with and make interesting, however as always Valextra have produced quite a bold statement with these industrial pipes flowing through their window.  Other than that there isn't much else we can add however great to see that these guys make an effort to bring us interesting schemes.

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River Island, London

Its been a while since we included this brand although we found their new direction and rather large 'nod' to Pop Art quite interesting.  This store usually has crowds milling around outside waiting for a bus however we managed to find a quiet moment during the evening to capture and share this scheme with you.  We cant recall seeing any other Pop Art references around town across the other brands however we will capture and highlight these for you if and when we do.

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Moynat, London

This brand dont appear to change their schemes very often although when they do we're always on hand to capture the change and share this with you.  With their brightly coloured 'luggage' props, this one isn't going to change our lives but a change is good to see anyway and much appreciated.

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Christian Louboutin, London

For such a small product this brand always produce some interesting schemes and this is one which we absolutely adore.  With their graphically produced cut-out carriage this is one scheme on the high street which looks really cool right now.  Do check out their store along Mount street here in the centre of it all.

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John Lewis, London

We do find ourselves willing this brand to do more theatrical schemes, although that said it cant be an easy task producing what they do with so many stores and vast window spaces.  Of course what they  they do very well and with a core customer which includes just about everyone out there who would risk alienating any of them right?  This is just a snippet of their window scheme as a lot of them contain homeware which is rarely interesting anyway (unless you happen to be ABC, NYC).

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King of Trainers, London

We've never included this brand here before, although the only reason is that they dont tend to do very much, at least on a regular basis.  What is interesting here is the use of the 'nets', not only as a backdrop (well it is a sports brand after all) but also as a means of 'plinths' for their window products.  We will keep checking back to see if this changes over the next few months and include their windows if (but hopefully when) they change again.

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Jerome Dreyfuss, London

This brand often have quite interesting installations in their windows although we're never quite sure what they are actually about?  It seems at least that these pieces slightly sit in isolation of anything else and therefore appear quite arbitrary rather than having any particular meaning or use (from a Visual Merchandising perspective at least).  Still, its always intersting to see what they do nonetheless.

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Isabel Marant, London

We do find ourselves slighting willing this brand to do something else with their windows (we have seen some great schemes from their various stores in the past).  That said, there is a lot of thought evident through their website with the direction of their schemes and they do have quite a cool website.  Apparently this scheme is a "fun, airy, pop installation designed by Arnold Goron" which uses "translucent, iridescent kite paper leaves, mischievously bringing to life the sky at Isabel Marant".  If you say so Arnold.

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Hermes, London

We love the schemes at Hermes as they always do some interesting installations.  However, we're not actually quite sure what the directive is for this installation (does anyone know?).   We'd probably guess something such as 'travel' with their tented creation and what appears as a small boat enhanced with product although we could quite make out the other windows.  Still, looking great as always.

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