Fendi, London

We spotted this scheme at Fendi recently although so much of the road along Bond street here in the centre of it all is being dug up - who knows why - that it was difficult to reach.  However, while so many brands have very generic schemes that don't really say very much, here at Fendi (which doesn't say very much either but is more interesting) the brand have implemented this flora backdrop punctuated with convex mirrors in this repetition format. 

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Emilio Pucci, London

Its been ages since we included this brand and we cant quite recall actually capturing their London store previously.  With a huge nod to what currently feels like an elusive holiday season here in freezing cold and snowy blighty the brand have included a hint of a swimming pool and a lush green / graphic backdrop.

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Tods, London

Following on from our recent post of Ralph Lauren, Tods is another brand giving a huge nod to the pending holiday season with their colourful surf boards and fabulous products in this repetition format.  On a side note and in sharp contradiction to the luxury products (which of course are not actually needed but simply desired) on this street there is usually a homeless person sleeping in the doorway of this store each night who we seem to startle each time we stop to look at the windows.  His presence there is quite a thought provoking contrast from what these brands stand for and the harsh reality of some people's lives.  Our comment is in no way connected to this brand, but we just thought we would mention it. 

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Ermenegildo Zegna, London

Apparently this is the third chapter of the brands "Defining Moments" campaign which is a "global multichannel initiative reflecting daily lifestyle, projected by Ermenegeldo Zegna and its creative director Alessandro Sartori".  We see a stack of TV's ourselves, but there you go.

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Louis Vuitton, London

This was a tricky scheme to capture at this brands Maison store along Bond street as these amazing props are so brightly illuminated that our poor camera was struggling a bit to cope.  Still, as usual the brand have installed huge props with equally huge personalities and we guess this references some of the wonders of the world.  What is so impressive is that some of the props extend through the windows to the first floor (see image below).  Another huge statement from this brand.

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Moschino, London

With their usual references to all things bright, Moschino of course with their outsized props which we so often see here have yet again linked in with popular motifs to bring us a welcomed bit of colour to the high street.  Its not our favourite brand in the world but we guess someone out there likes this kind of stuff.  We just wonder who though.

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Ralph Lauren, London

Well its clearly the holiday season already then if RL have their summer holiday scheme already in place.  At their huge mansion store along Bond street the windows are a welcomed relief from the miserable weather we have here in London right now and great to get a glimpse of another place we will never actually experience.  Thats aspiration for you.

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Dolce And Gabbana, London

We're not big fans of playing cards in windows as it usually screams that a brand have exhausted all idea avenues and they have no-where else to go with their concepts.  But then who are we to challenge the might of this brand, we guess?  Still, as always the concept has been beautifully produced although we're still not convinced (as with Silver birches for Christmas) that this will be a scheme that we will remember anytime soon.

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Cos, London

There's a wonderful purity about the schemes at Cos (Collection of Style) and its great to see this arm of the H&M group stamp its personality on the high street. With its natural materials and their collection which, according to their strap-line, is "inspired by the tactile qualities of paper" you really cant go far wrong.  We do prefer products with a little more interest ourselves although not quite as dull as Acne studios and certainly not as 'blingy' as D&G or Versace, but there clearly is a market for this kind of speciality-wear.

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Canada Goose, London

Thankfully the unnecessary 'Fur' season is over and the launch of SS18 is well underway across the high street brands.  We've noticed a lot of greenery around town recently which is highlighted here at this brand within their window scheme complete with large format graphic, plants in a gravitational format and a bit of woodland moss.  

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Anthropologie, London

We're always excited to see what this brand will do with their windows as they seem to be the only ones who actually produced their schemes themselves (as far as we know) and a bit of 'old school' is always appreciated.  While its still cold here in London the brand are nodding to the pending Spring season with their floral installation at their Regent street site.

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Harvey Nichols, London

We included the main scheme at this brands' Knightsbridge store recently although we often forget the side windows of this phenomenal store which are equally amazingly produced.  At night time and from a distance we did think this was a denim installation (blame street lighting) although on closer inspection we have this incredible rock face covered in their fantastic merchandise.  We will make a not to ourselves to have a closer look around the corner next time.

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Gucci, London

Thankfully this brands store in Knightsbridge hasn't got the awful security bars on the windows at night time so we were able to capture it in all its colourful glory.  In a very cold London the warmth of this scheme is quite amazing with its bright Orange and Yellow backdrop and delicious products.  We don't remember ever seeing any digital media in their windows previously so this is a new direction. 

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