Swarovski, London

We're back in a freezing cold London for a quick pit stop before looking at some of the delights in the Middle East - we are trying to keep Sale schemes to a minimum, because, well lets face it, these are not the most exciting schemes, right?  However, Swarovski have a least made an effort thankfully with the use of these mirrored balloons to create a narrative that even Tiffany might be proud of. 

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Ralph Pucci, New York

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We sadly missed this installation at Ralph Pucci on our travels around New York which was such a shame and if you did too then here's a snapshot for you.  The Mesdames collection which recently debuted at their amazing showroom features their stunning mannequins dressed in custom made clothing from the first Ralph Pucci collection which have been surrounded by murals and paintings by the super talented Rebecca Moses.  Moses has used the mannequins as 'a medium for telling stories which reflect today's heterogeneous border-less global culture in which women of all colours and ethnicities freely embrace their uniqueness and imperfectly perfect physical characteristics and style'. 

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Samsung Lab, New York

This really is our final entry on New York as we head off back to a very cold London.  While we swear no allegiance to this brand the experience here is quite phenomenal and very unexpected seeing what these phones can do.  This is virtual reality at  its best (so far).  The Samsung Lab is apparently on an ongoing nationwide tour and offers a really wide range of immersive experiences the likes of which we have never seen before; in fact its actually quite a difficult one to describe other than three floors of interactive digital experiences ranging from the usual Oculus rift-goggle-type virtual reality, a digital catwalk and a three dimensional photographic experience.  

Its been a fun few weeks New York.

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Lucky Selectism, New York

The multitude of fantastic boutiques around New York are proving to be a Gold mine for us with so many interesting things to look at and share with you.  This is another boutique which we've never come across (or maybe just not noticed previously) which has a fantastic retro feel to it with the use of these old style television sets and not an ounce of repro. in sight.

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Casper, New York

We do love to come across these kinds of temporary or transitory spaces as they tend offer rather more ingenuity, inject a bit of fun and overall make the shopping experience just a lot more interesting.  This installation is promoting Casper mattresses, a brand we had never come across had recently opened just off Broadway for the holiday period.  A cardboard engineered space of a home interior inside this commercial space is a great bit of fun and the guys here are super welcoming.

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Restoration Hardware, New York

If there is one thing that New York does well it has to be home ware.  From ABC, Fishs Eddy and a multitude of brands we can only find in this city Restoration Hardware is up there with the places we like to visit as its always so beautifully orchestrated and their aesthetic is so luxuriously produced.  With sofas the size of most London apartments and beds that could sleep the population of a small country, nothing here at this brand comes in miniature.  While we prefer authentic rather than reproduction products per se this brand do get so much right (and the staff here are super friendly and helpful)

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Alex Mill, New York

Stepping on and off the waggon already (yes we know its only the first day of a new year) although we have barely had a break for 365 days and no doubt wont for the next year ahead), we thought we would include this scheme at Alex Mill as while it has the usual references to Warhol's Pop Art, it does have an impact in its pyramidal format.  Of course boutiques like this just have the big budgets for big schemes like big brands although we do wish they would move on from these slightly overused references. 

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Happy New Year, 2017

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Wishing you all a very healthy, happy, peaceful and successful 2017 wherever you are in the world.

Bobelfair, New York

In our last few entries from the lower east side before we head back to London and the dreaded Sale period and no doubt a sea of Red and White schemes (hopefully we will find something creative out there) we're including the last few schemes which we've spotted around town including this fun one at Bobelfair and their suitcase filled with a model town scape.

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Adidas, New York

We don't tend to be excited to see sports stores but this one along 5th Avenue is quite amazing.  With its sports benches facing out onto 5th Avenue and large video screens this is like no other Adidas store we have seen around the world.  Check out our video below (you may not be able to view this on your phone if you receive these entries by email so we've included the link here https://www.youtube.com/watch?v=soK9hByJiVc&t=3s

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doob, New York

If you wanted a 3D Printed you then look no further than doob.  Just off Broadway this incredible place offers you the opportunity to be immortalized in miniature for ever more.  After stepping inside what looks like a time machine or tardis, every detail, every facet of the perfect you is captured and a few days later a mini you is produced.  Slightly scary in one respect although technology and the experience is clearly the way forward and so great to find these places.  Were we tempted?  Well, not really but we are sure that this place is popular.

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Reformation, New York

We cant quite see mainstream brands adopting this strategy in their graphic package somewhere on the high street so it takes a boutique such as Reformation here on the lower East Side of Manhattan to put it out there and make us stop in our tracks, and a welcomed and refreshing strategy it is too.  We're not quite f***king ladies ourselves but you get the giste and clearly being naked is actually the most sustainable option (although not a good option in a New York winter)

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Assembley New York, New York

A nice clean space feels completely appropriate at the moment after months of glitter, trees and baubles and a trip down to the lower east side is just whats needed.  We dont know much about this fashion store although the simplicity of the scheme with their Art studio-like installation drew us in after days of decadence.

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