Asprey, London

The quality of schemes at Asprey (we no longer say.....and Garrard.....apparently they've split but we don't talk about that bit) is its usual fantastic quality and we absolutely adore these British brands with such a massive history; one cant buy that, only buy into it and the tourists love it.  Anyway, the scheme here looks great but the videos do rather jar with the static scheme.  Maybe we are being a little picky or perhaps niggly, but it just doesn't turn us on.  It looks great.....we really, really want to love it (as it is brilliant quality) but we just feel that it ticks a box and job done.  Disappointed really......Merry Christmas then.....sigh.  Why dont you guys project a bit of fun?  Entertain us, not just tick a box?

Moschino, London

Oh VM Gawd help us.  A mannequin squatting on the roof of  faux house in a cage?  WTF is going on with this brand apart from feeding us the fodder to giggle about it?  There is clearly something rather unhinged about this brands presentation, although not in a clever way.  The schemes here always appears to be an attempt to be 'oh so arty' and 'oh so misunderstood geniuses' when the outcome is actually quite banal.  Oh you know that we provoke and poke, at least a little and this brand never bite.  So far so good then, but dreadful scheme none the less.

Belstaff, London

We cant help but love the humour behind this simple yet perfectly pitched scheme at Belstaff right now.  Clearly the team here have really thought about what, with regards to their products, sums up this brand and yet communicates that its Christmas without being intrusive and taking over the whole window scheme.  Brilliant stuff. 

Alexander McQueen, London

We do love to go and visit the McQueen store here in London now and again, even if just to will some of the merchandise out of the window but mostly of course to view the latest schemes.  Here we have an image of the Taraxacum (oh ok, dandelion to most of us) gently blowing its seeds into the wind and placed behind the product.  The product itself of course oozes the fantastic personality known from this brand and as always is absolutely stunning.  Another simple yet beautiful presentation from the team at McQueen.

Daks, London

'D' for Daks or 'D' for Dull?  What a shame this brand isn't just a little more exciting?  We are willing it to be, but the word 'frumpy' just springs to our minds.  Unfortunately a big thumbs 'D'own for this scheme.  But, you may think otherwise?

Cos, London

Ooooohhhh......we do like the anti-Christmas scheme here at Cos right now.  Change the colour of that lighting and who would know?  This is clever stuff and Cos are really 'cutting it' with their clever subtlety.  The simplicity is fantastic, the wonderful 'fine art installation' approach is looking so fricking cool and we are loving it.

Selfridges, London

If you happen to be passing Selfridges soon here in London, then do go and take a look at this incredible window.  Love Creative from the Uber Cool city of Manchester and in conjunction with the lovely guys at Millington Associates have created this incredible scheme for the Johnnie Walker brand as part of the Christmas offer.  This fabulously theatrically themed window draws inspiration from the complex flavours of the Walker brand and and introduces the striding man as the central man to the scheme.  We love this video and do also check out the agency behind it.  We did, and wow are these guys are fricking good.  www.lovecreative.com

LOVE. Johnnie Walker, Selfridges Christmas installation from LOVE. on Vimeo.

Etro, London

The schemes at Etro appear to be falling into a bit of a formula this year, don't you think?  The scene seems to change and the mannequins appear to move around different rooms in the country mansion somewhere European but the formula is still here.  We actually do really like this scheme in many ways although 'that' mannequins arm at the forefront of the image looks a little freakish, doesn't it?  Anyway, the layers of interest are here and it looks wonderfully glamorous (but that mannequins arm still looks freaky....;o)  We're just saying what you were thinking.

DKNY, London

Sporting their Hearts for Haiti Campaign, DKNY is looking rather good, don't you think?  Of course, motifs make our eyes smart but given the campaign and who  its for we are doing our best to look past this for a worthy cause.  However, could we possibly find something beyond the literal please and have something a little more hard hitting and dare we say that Charritttee can be De rigueur can't it?  If not, then why not? 

Nicole Farhi, London

We love the latest scheme at Nicole Farhi right now.  Unfortunately this store usually switches their lights off at night time so its always difficult to capture their windows most of the time.  But anyway, thankfully British daylight saving time has allowed a window of opportunity to capture their latest offer for Christmas.  We love these animals surrounding the mannequin and product.  So simple yet perfect for these window spaces which are not very forgiving usually.

Louis Vuitton, London

It seems like an eternity since we last included this brand, so we are really pleased that the latest scheme has been launched here at their Bond Street Maison.  The colours of the merchandise, of course, is absolutely stunning and the scheme has these extraordinary fan shaped structures filling the surrounding space complete with highly polished silver coloured wish bones and clovers.  A delicious scheme from this top luxe brand.

Zara, London

We like a good bit of Zara and in particular their flagship stores where they are a little more experimental.  Here at one of their larger stores the installations while of great quality of course, the interest is not so appealing.  Gawd it really must be Christmas soon and looks like Copper and Gold tones will be appearing all around town and in huge quantities we guess.

Esprit, London

We passed this brands scheme here along Regent st., London yesterday as the latest one was being installed, therefore this scheme is a little out of date now.  However, this one was quite dull anyway so it doesn't really matter anyway does it? (we're not sure if the latest one is actually much more exciting) but just in case.....strap yourselves in......and we will reveal the latest one shortly in order for you to decide.