Dior, London

Its all click, click, flash, flash down at Dior.  This scheme, probably in preparation for Fashions Night out is possibly one of the best that we have seen from this brand in quite a while.  We captured this one at their Sloane street site as Bond Street never seem to do very much with their schemes - odd.  Anyway, gorgeous models, beautifully dressed, not a particularly original scheme but beautifully produced.

Gant, London

We have a mix of ideas here at Gant, firstly with this kitchen scene and references to quite utilitarian environments and the second promoting the new collection from Michael Bastian, The Lucky ones (maybe they are linked, we don't know?)  We did have a quick search of their website but we're not entirely sure if these are connected.  Anyway, what we do know is how cool these guys here at Gant are and have had the opportunity to see first hand how they work so enjoy even more the direction that they are moving in.

 

Diesel, London

We love the direction that Diesel seem to be going in here with their large illuminated props.  If you remember the last scheme which contained the Amy Winehouse-type sailor tattoos supporting the product, we thought it looked very cool.  If you cant remember what it looked like you can scroll back from the left hand side of this page.  We've also mentioned recently the travel trend that that we're seeing more and more of around town, previously at Banana Republic and Desigual.  At Diesel the references to travel, and in this case space are particularly vibrant, fun and exciting, don't you think?

Belstaff, London

Further along the windows at Harrods here in Knightsbridge is the new Belstaff scheme.  What is particularly interesting about this scheme, besides the high quality of installation is the amazing rolling screen.  This is a difficult scheme to appreciate in a static image so if you happen to be over this part of town, do go an take a look.

Harrods, London

We haven't been over to Knightsbridge in absolutely ages or looked to see what Harrods are doing.  How incredible does this scheme look?  We seen some interesting bits coming from Berlutti although this has to be one of the best so far.  Harrods have a whole range of installations right now relating to various products, however this is certainly our favourite one.

Hogan, London

When we saw this window scheme initially we did look at it with a 'so what', however on closer inspection this very much relates to the 'collective' trend mentioned by the Mix magazine.  Scratching just a little below the surface, this scheme is 'genius' in this respect.  Someone mentioned to us recently...'you know, you can give a client all the trend information, but what do they do with it?....do they understand it?'  The answer is invariably a 'no' however, Hogan, although not the most exciting scheme here on the high street, did 'get it' and have pitched it at just the right level for their clientele.

Bershka, London

Have you seen the new Bershka scheme on Oxford street?  We were drawn away from Topshop's windows across the street to go and take a look.  How cool are these old style image slides?  Inserted in some of them are digital screens and in others some product.  We're not really sure about the colour of the mannequins however which make them appear is if they have been dug up from a teen horror movie, however the overall scheme is looking very cool indeed.

Fendi, London

We haven't been to look at Fendi for several months so it was quite a nice surprise to view this very simple but effective scheme.  We've seen something vaguely similar at Anya Hindmarch which also contains these outlines of boxes.  There's clearly something trend-wise going on here so we will keep our eyes open and ears to the ground to find out a little more to share with you.

Desigual, London

This one tiny window at Desigual just gets better and better.  The guys here clearly have their fingers on the pulse of it all and its certainly rocking Regent street literally as we type.  We're beginning to see more and more of these travel references and interestingly aeroplanes being included in various schemes right now so there is clearly a trend which we also noticed at Banana Republic just a few doors away.  Anyway, if you happen to pass this store then do take a look inside.  The bottles hanging from the ceiling here look incredible.

Selfridges, London

Beyond the amazing Louis Vuitton installation here at Selfridges, we cant forget their incredible side windows too.  We adore these amazing paper props, the likes of which we haven't seen since Bergdorf Goodman launched their Christmas scheme in New York in 2000.  These out sized props are exquisitely produced in the most delicious colours in the form of giant pills, cosmetics and grooming stuff making for a stunning scheme all of their own.

Selfridges, London

We couldn't really begin this weeks' entries without including this scheme currently at Selfridges for Louis Vuitton.  We recently included this scheme which we viewed first in Beijing and Shanghai, and which of course we raved about, so to see a different version of this whole global phenomenon is quite incredible.  We're sure that you would have read all about it anyway, so we've decided to include some images which you may not have seen.  Of course, schemes like this have fantastic teams behind them working tirelessly  to produce this superb quality of installation and to us they are the unsung heroes who worked all day and all night to entertain us.  Many thanks guys...........we know some of you...;o)

Gola, London

For such a tiny store along London's Carnaby Street, Gola really make an effort to utilise and maximise this front window to produce something interesting using their products.  The latest one, naturally referencing the Olympic flame is particularly fun.  Capturing this window is always so difficult however because of the one very bright lamp which illuminates the whole space.  Their incredible efforts are enormously appreciated however.

Miu Miu, London

The use of the 'step' is usually in part a form of the pyramid which of course in turn forms part of product presentation dynamics. Here at this store situated on one of the corners of Bond street, the brand have extended the use of the step as a kind of narrative within the space suggesting perhaps a luxurious apartment-type environment.  We usually recommend that no more than three steps are used in any one environment but in this case it actually works quite well. However as this is more of a narrative, and a luxury brand, it is perhaps a little unnecessary to include so many products repeated, don't you think?