Prada, London

This an interesting scheme at Prada with their use of both horizontal and vertical lines.  The merchandise has changed slightly since we took this image a few days ago but we prefer this version ourselves.  With their almost concrete-like background Prada is cool particularly cool.  So many of the luxe brands of course are beginning to show their A/W collections but in this particularly freakishly hot weather here in London, fur jackets and heavy coats are look rather odd.  Are they actually selling much of it?  Who knows?