Versace, Milan

We were looking at this scheme back in London recently and it actually looked really great.  This version we are not so sure of.  We love the iridescent backdrop (although perhaps it could have been rather more substantial) however the mannequins are not very dynamic and actually rather ordinary which creates a very static installation.  The design was no doubt produced using photoshop and clearly implemented with no love whatsoever.

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Giada, Milan

This is another brand which we have never come across before, although from the cursory glance across the internet, they only have two stores anyway and the second one is actually in Boston, USA (rather odd choice?).  The interior here looks so incredibly interesting and the very little information we can find out about this brand is that the store was designed by Claudio Silvestrin - the master of contemporary minimalism.

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Stone Island, Milan

We've never really thought of this brand as being one which has products at the luxury end of the scale but they certainly are expensive ones for sure.  We happened upon this store here in Milan, although cant actually recall seeing any others anywhere else although having undertaken a quick search they do have a store along Brewer street back in London which we clearly were not aware of.  We will swing by at some point to see if they have anything visual in their windows there very soon.

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Armani Exchange, Milan

We cant recall ever seeing such a big store for this brand or rather sub-brand from the mother ship otherwise known as Armani but then it is Milan after all.  We also cant think of a scheme which has used Nuts and Bolts in their windows although we feel that they should have been used previously?  (Maybe you can recall a scheme somewhere?).  Anyway, the windows have been very heavily illuminated and supported with some decorative lighting as the backdrop and forming the A and X of the brand.  The merchandise is quite generic although completely inoffensive of course.

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Loro Piana, Milan

We've included some real corkers from this brand over the years, particularly from their London store which has had some very creative and interesting schemes.  It may just be timing although we feel that perhaps London has the better deal as the Milan windows seem rather tame by comparison and almost and very slightly we're picking up a bit of a Ralph Lauren vibe from this installation.

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Hermes, Milan

We are always so excited to see this brands' stores on our travels as they never disappoint.  We are also completely in awe of how they manage to achieve a different feel or narrative (much like Anthropologie) across so many stores globally.  No easy task for sure.  Just check out this little beauty situated along the Montenepoleone area of this magnificent city.

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United Colors of Benetton, Milan

This brand is a blast from the past.  Do they even exist back in the UK anymore?  During its heyday this brand absolutely rocked the high street with its provocative-style campaigns although it appears to have dwindled, probably for most of this century into a virtually non existent brand.  This is a shame of course.  We did actually have to scan around to research what has even happened to this brand and just everyone says the same thing.  It's dated.  Great windows here though.

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Naracamicie, Milan

We know nothing about this brand whatsoever and this is the first time we've come across it.  We did have a quick glance around their website and it appears to be a German brand although there is no information about who they are.  Nevertheless, this brand clearly value visual merchandising and while we have seen lollipops used on many occasions this has actually been very well produced and we are rather intrigued by the flying Elephant.

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Falconeri, Milan

We know very little about this brand and we're quite undecided about this scheme too.  We have however had a glance over their website which is actually very informative.  It appears that the brand is very cashmere orientated (with a lot of Goat stroking in their videos) and obviously super quality products.  The windows however, well, the suspended chairs are actually a good idea although we're not so keen on the product above it ourselves.  The use of colour is very interesting though.

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Emporio Armani, Milan

We're always slightly cautious when a luxury brand claims to be sustainable although apparently the latest range from this brand is just that.  How it is is not clear however.  The windows were the key element which drew us in with the dizzying patterned circular structures in repetition format and various sizes.

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Etro, Milan

We cant recall ever going inside one of this brands' stores however while here in Milan we've been able to take a peak around from outside and now we realise we should've crossed over the threshold a lot sooner.  Just look as this stunning interior space.  Paisley patterns, wonderful colours and beautiful product.  Time for some retail worship. 

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Hogan, Milan

When we captured the windows here there was unfortunately a van parked very close to the second window which meant it wasn't possible to capture it in the time we had along this narrow street in Montenepoleon.  Anyway, gorgeous flora with these palm leaves in a repetition format fill the background here and of course as standard, the design carries through inside of the store.

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Blue of a Kind, London

With sustainability becoming more and more important there's no wonder that brands such as this have emerged fairly recently.  Of course Eco-stuff has been around for quite some time although we now know how important it is and certainly with each new generation the agenda moves even more up the list of priorities.  Blue of a Kind is a new one to us and are fashion studio focused on up-cycling from pre-existing garments and repurposed fabrics.  One to watch we reckon.

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