Rimowa, London

We werent quite sure what to make of this scheme with the slightly creepy metallic child however on reflection (no pun intended), we love the simplicity and the finish looks fantastic.  Whether by default or design the way the finish on the figure reflects the surrounding lighting on the street and from the stores across the road works incredibly well and naturally their luxury products stacked in this pyramidal / tree-like structure is genius.

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Louis Vuitton, London

You have probably seen this scheme across the world if you are linked into their social media and what a wonderful tribute to such an incredbile talent.  We've seen some very moving social media posts regarding the passing of Virgil Abloh and of course our thoughts are with his family too.

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A Bathing Ape, London

It really has been a very long time since we first saw this brand on the high street, in fact it was 20 years ago in Tokyo where we originally came across it.  It took quite some time to find the store given that there was a hurricane and that it was in an obscure basement somewhere, but find it we did.  Twenty years on they have taken over the old Nicole Farhi store along Conduit street and still look achingly cool.

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Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

                or on our Instagram page https://www.instagram.com/jonathanbaker1/

Anthropologie, London

Christmas is not our favourite time of year personally, perhaps working in the industry for so long we're rather over decorations etc. although we do tend to look forward to the schemes at this brand.  Anthropologie always produce wonderful schemes and we really do appreciate the handmade approach which they adopt.  We can only hope that one day more brands will become less corporate and adopt this strategy again too.

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                or on our Instagram page https://www.instagram.com/jonathanbaker1/

Massimo Dutti, London

This brand always presents their schemes with such style.  Throughout 2021 we have seen some very sophisticated installations in their windows and this one certainly doesnt dissapoint.  Perfectly dressed figures and simple Black and White graphics both inside the window and across the fenestration is Massimo Dutti right now.

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                or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tommy Hilfiger, London

We captured these windows here just after Black Friday which we thought we should mention in case the brand in HQ somewhere in the world assumes that the team have left this in the window.  We dont often look here although we did love the beautiful lights that they have in the windows right now which is quite a refreshing approach for a seasonal scheme.

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

Longchamp, London

We have seen some great schemes here this year although this one is probably not the most exciting we've ever seen.  There are a few retailers out there who have slightly bucked the trend of traditional seasonal schemes, which of course is absolutely fine...how many trees and flashing lights do we really need to see anyway?  In the meantime, whether we like it or not is of no consequence of course and we are sure more killer schemes are on their way in 2022.

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Max Mara, London

This is quite an interesting scheme from this brand.  Its not quite that seasonal however although that's fine we guess as maybe their focus is elsewhere and God forbid there ever be a tree in these windows.  The only thing which slightly bothers us however is the time on the clocks as we cant quite work out why they are set at either 9.00 or 3.00?  Usually, at least when you are presenting watches or clocks (we understand that this is a prop) that the time is set at either 10.10, 13.50, 15.40 or 19.20 depending on the angle from which it will be seen.  Anyway, lets hope these mannequins will be refreshed in the new year.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tods, London

We're not quite sure how we feel about this installation at the moment.  The one great element is that it does link seemlessly through to their web page, albeit the Lion's mane online is rather more groomed (in fact within an inch of its life) than the shaggy ones we see here.  There is a lot of clutter in here and a good old fashioned edit is possibly called for.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364 or on our Instagram page https://www.instagram.com/jonathanbaker1/

Michael Kors, London

We have seen some wonderful schemes from this brand during 2021, in spite of all of the restrictions placed on us this brand have kept going and kept on delivering - remarkable.  We were so inspired by one of their schemes that we have even included it in our latest book.  As we would expect the season is well and truly upon us and of course the party season, therefore what better product to show than all things glamorous and sparkly.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Etro, London

This is a huge change in direction for this brand and this is absolutely a must-see window.  We normally find a huge installation at this time of year, namely props, however this year is a very Red, Glittery and illuminated installation with just a few products.  To appreciate this to its fullest we've put a short video on our Facebook page (link below) so that you see how this works.

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

Tory Burch, London

This is quite an interesting solution for this time of year.  We do love the references to a more traditional Christmas with the exterior of the window and the use of branches to highlight the space.  However, just look at these incredible stone-like structures too.  We haven't quite decided whether we love them of hate them although it is refreshing not to see trees at least.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Patek Philippe, London

We've been following this brand for some time now and always enthuse about their schemes simply becasue they are so good.  One of favourite places in New York which once again we sadly wont be able to visit this year is ABC, the fantastic interiors place with the most incredible visual merchandising.  This scheme is a wonderful collision of Philippe meets ABC and we love it.  There's no product here because its night time but we expect it will looks amazing during the day anyway. 

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/