Selfridges, London

If you haven't seen the Shakespeare Refashioned scheme at Selfridges then prepare to be blown away by this installation.  At this monolithic brand the windows celebrate 400 years since the death of The Bard and showcase one-of-a-kind designs and amazing showpieces inspired by some of Shakespeare's most memorable quotes and iconic plays.  Do check out this brands website too as they are one of the few who offer more information about their current campaigns. 

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Bally, London

Bally have really changed direction with this scheme and a welcomed one it is too.  Normally we see quite dull fixtures similar to Salvatore Ferragamo until they went for all out fun with their graphic schemes and this one is quite the corker.  Rocking the Artists studio look this brand appears so much more interesting than it has for a while; remember the Goat and handbag scheme?  'Solid' blocks in a Grey, paint pots and brushes surround the product and rolls of fabric help to create the narrative around their gorgeous product.

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Isabel Marant, London

We're not quite sure if this scheme is the best one we've ever seen from this brand.  While we appreciate the use of 'Art' and collaborations in store windows are always welcomed we were left wondering if this one with its plastic carrier bags screams that the brand have run out of ideas?  What initially appeared as bloodied carrier bags, it transpires, on closer inspection that there are faces applied to them.  Its not our favourite scheme and those bust forms do the product no favours whatsoever.  Still, you may think differently.

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Sophie Hulme, London

Images Courtesy and Copyright www.elemental.co.uk

You may remember that back in January we included this amazing collaboration between Sophie Hulme and those cool guys at www.elemental.co.uk  and their 'Go Bananas' installation for this brands first ever Pop-up at the fabulous Harrods Department store.  With their latest 'refresh' www.elemental.co.uk have once again woven their magic with these beautiful Brass framed pieces and shades of Pink and stunning draped curtaining - deliriously sumptuous.

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Marks and Spencer, London

Images Courtesy and Copyright www.sfd.co.uk

This brand is looking so confident right now and with their latest Free Flip Flops promotion (OK, well you have to spend £35.00 or more, but great promotion nonetheless) in a repetition format and perfectly illuminated product who could resist but be drawn in and make a purchase?  We are so rooting for this brand right now, we've seen them hit such hard times for so long but rising like a fantastically visual phoenix out of the retail ashes we have everything crossed that their clearly hard work and wonderful input will pay back dividends.  Please keep the creativity coming, your brand  looks better and better with every installation and we really appreciate it.

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Ted Baker, London

Images Courtesy and Copyright www.harlequin-design.com

The latest campaign from Ted Baker showcases this fantastic 'Colour by Numbers' womenswear collection with a scheme in collaboration with those lovely people at www.harlequin-design.com  Easels, sketches and out sized pencils and pencil shaving props create a fun narrative around the new collection from this brand recognised on the high street for its huge doses of humour.  The product  has been suspended in a gravitational and repetition format against this beautiful coloured backdrop.

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Fenwick, London

This brand just continue to get better and better and looking just as a department store should.  We adore their Hot Lips promotion and a worthy cause it is too.  In support of Women for Women International, £1.00 from every lipstick sold will be donated to this fantastic charity in the first two months of sales.  A great fun Charlotte Tilbury window and an amazing promotion, so, go on, swing by and do your bit and get your slice of Happiness in a Tube.

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Fendi, London

'Hues of Light' by Chris Wood forms the backdrop to the delicious product at Fendi right now.  We've seen a slight variation of this (we think) at the brands Sloane street store; this one is along Bond street.  Of course its no new news that collaborations are de rigeur and right now however these types of things really do invigorate what is happening on the high street and so refreshing to view.  This iridescent installation looks stunning in the space here.  Happy 4th July also to our friends across the pond.

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Vanessa Gounden, London

We are not familiar with this brand and have never actually noticed this store previously along Conduit street until now although this incredible installation drew us in so job well done we guess.  Mehta Bell Projects (essentially a company that loan Gallery Arts Works) have collaborated this with the artist Anne Samat and Vanessa Gounden to generate this fantastic window scheme.  If you happen to be around this area do check out the store too,  it was closed when we visited although even just from the front the contemporary interior space looks very exciting.

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John Varvatos, London

With so many retailers with Summer Sale schemes right now we have been struggling to find any innovation to share with you.  However, fortunately there are brands such as John Varvatos who still have something which is interesting out there on the high street.  A fractured mirrored backdrop (aren't broken mirrors an indication of fractured personalities?) and of course gorgeous product, this brand at least have a scheme installed with no 'Red' in sight.  

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Harrods, London

Images Courtesy and Copyright www.sfd.co.uk

If you havent seen the latest Summer sports windows at Harrods then here's a glimpse for you.  If you are unfamilair with this store, they have an enormous 'run' of windows wrapped around the building which are ideal for huge statement narratives although no easy task to fill for sure.  In conjunction with www.sfd.co.uk this beautifully illuminated scheme glows from the windows across this exclusive area of London.

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Moschino, London

We are suffering from the curse of LESDL (late evening Summer day light) right now so our images are not as crisp as we would like but hopefully you get the gist of the schemes we are including here.  Moschino is rocking a kind of Gilbert and George look right now with their shaded coloured mannequins and product-led floral back drop.  If you aren't familiar with the work of Gilbert and George they are known for their highly formal appearance and their brightly coloured graphic-style photo-based artworks which can be seen globally and has been known to be collected by the likes of David Bowie.  We've even seen their work at Louis Vuitton along Bond street too.

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