John Smedley, London

If you havent checked out this brands' website recently then do take a moment to click through some of the images and videos as everything has been beautifully produced and the detail of the aesthetic is superb.  We love the products at this brand and great to know that at least some manufacturing in the UK still exists.  The windows here have a kind of industrial feel to them with the use of the 'concrete' blocks and links very nicely with the mood of their website.

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Burberry, London

In a world where it is now possible to personalise just about anything with either your name or initials, and whether this means embroidering your new Burberry products (or at some brands even your towels can get that personal touch) or whether they are embossed in Gold on your new luxury leather products, it seems just about everyone is doing it.  We are not big fans of the personalisation of products ourselves although it appears that a lot of you out there are.  Historically of course, products were emblazoned with family crests and names of the nobility, in contemporary society maybe this is simply a way of generating a sense of exclusivity in a market so saturated with the same product ranges.  Who knows? 

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Goat, London

This is a brand that we don't come across very often and yet, although their stores are quite small we were struck by the installation here.  There isn't much information written about this brand which we can share with you apart from that it is a London based womens wear label that specialises in tailored separates.  The suspended installation appears to be laser cut paper which has been beautifully wrapped to form the backdrop to the product.  

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Fendi, London

Luxury brands really do have a knack of creating quite vulgar schemes.  We are usually drawn to this brand because they often have such interesting, intelligent and beautifully produced installations (thats not to say this isn't beautifully produced of course) however the large plastic flowers in a repetition format are not doing a lot for us.  The mirrored floor (the worse nightmare for anyone wearing a skirt we're sure) doesn't really help when you can get a good old 'eye full' up a mannequins dress whether anatomically correct or not.

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Oliver Sweeney, London

Images Courtesy and Copyright www.propstudios.co.uk

Launching their SS16 Sport concept, Oliver Sweeney have adopted a vintage locker room scheme across their stores right now.  Mesh backdrops, bespoke benches, show containers and antique galvanized coat hooks complete this scheme.  If you like a scheme with a bit of an 'old school' feel (literally) then do check this brand out.  

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Pull and Bear, London

Pull and Bear are clearly a brand that care about the presentation of their windows as they always have such cool Visual Merchandising.  Making the connection between what they present and their website is rather more tricky however and so we are not sure, beyond the use of the coloured liquid filled bottles which form the backdrop to the rotating mannequins if this actually means anything, or if there is indeed any reference anywhere else (if there is its very well hidden).  Still, its a colourful installation and great to see some effort made at least.

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Selfridges, London

Selfridges latest Bright New Things installation is as we would expect, phenomenal and one of the few brands who connect their website to their latest promotion.  Phew, thank goodness someone gets it so damned right.  This time around the campaign uncovers and celebrates the stars of tomorrow (and 5th Anniversary..!) with a focus on sustainability.  If you get to see these in person you will find yourself drooling from window to window.  We've only included a snapshot here so do go and experience them for yourself if you can.

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Tory Burch, Paris

Product-led schemes nearly always tend to be the strongest of schemes although we have say we are not big fans of this installation.  Picking up on the floral print of the product here the brand have installed out sized flowers across the backdrop and flooring.  You may like this kind of thing and it does what it does for the brand for small windows across their multiple stores.

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Coach, Paris

The latest scheme at Coach right now features giant Tea Roses in a symmetrical format which wraps around the product at the centre of the window space.  One thing we always find so difficult to do with this brand is to make a connection between their windows and their latest campaign so you do have to keep your eyes peeled when you see their SS16 video to spot that this installation highlights their latest jewellery and bag charms (just don't blink).  There is no sign of this jewellery being sold through their website either (as we write this) - bizarre.  Is this deliberate or a demonstration of the lack of joined up thinking at the brand itself?  Who knows, however, when any brand wishes to make us work to understand what they are doing and what they are promoting is one thing, although how many people actually will dig that little bit deeper?   

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Stone Island, Paris

While this is not the most innovative scheme we have ever seen what is interesting here and made us take a closer look is the technology behind the product.  Stone Island have introduced a garment dyeing process on reflective fabrics where the iridescent Nylon metal fabric has been printed with a resin substance which contains thousands of glass micro-spheres.  Apparently this garment dyeing procedure lends itself to creating extraordinary colours and the pixel reflective printing provides it with a strong capacity to reflect even the weakest light source.  Interesting stuff.

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Hermes, Paris

You've got to love a great Hermes window scheme and at their store along Rue du Faubourg Saint-Honoré we always adopt the worshiping position in anticipation of a fantastic installation.  What we love about this brand is that they appear to not only inject huge amounts of creativity into their schemes but also that their schemes are so different across their stores (no easy task) and superbly created too.  With a bit of a Space theme (or possibly the Sensitive Science trend) happening here (just as in Berlutti) there is clearly a link which we may see being picked up by some of the mid range brands over the coming months?

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Liberty, London

Images Courtesy and Copyright Liberty

Looking as stunning as ever, Liberty's latest installation launching the Dries Van Noten collection looks incredible.  Just look at the colours here.  If you saw the exhibition at Les Arts Decortif in Paris two years ago you will know how interesting this designers is and how he works - quite amazing.  Also featured here is the latest collection from www.cofrad.com also which can be viewed through the link here http://www.cofrad.com/en/inspiration

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Berlutti, Paris

We've always thought this brand (yet another LVMH subsidiary) had more stores than it does (apparently 45 worldwide) and although usually we find that they have very limited window spaces it is refreshing to see that this store (which is possibly their flagship given that their headquarters are here in France) have larger than usual windows with which to apply this interesting space-like installation.  We were particularly drawn to the window below with its observation deck at the centre of which is a pair of their footwear complete with gravity defying shoe laces. 

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