Viktor and Rolf @ Selfridges, London

Images Courtesy and Copyright Elemental Design

Those clever guys at Elemental Design have been busy again with their latest amazing installation for Viktor and Rolf at Selfridges right now.  The sculptural creation features Viktor and Rolf's new candy scented fragrance with all its key ingredients.  We're huge fans of what these guys do so without even smelling this for ourselves we know its going to be a winner.  Caramel, Tangerine, Mandarin, Orange blossom and Jasmine have been blended with with woody vanilla and honey hues.  Our mouths are watering as we type.

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Hermes, London

We had initially thought that the flagship store on the corner of Bond street and Bruton street had closed down but thankfully the brand have opened a temporary store at the top end of Bond street near Oxford street while, we guess the original store undergoes renovations?  In true fantastic style the windows here are still drawing in the onlookers. Here we have a life sized horse created from their gorgeous scarves filling this temporary space.

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Jo Malone, London

We have never included this brand on this site before but we couldn't help but be drawn in by these enormous tassels which have been dip dyed in a gorgeous Pink.  Such a simple statement (which probably cost a small fortune) but anyway, looks great in its gravitational and repetition format, so strap yourself in and baton down the hatches for an 'Irresistible Summer' too. (Incidentally the product here is super delicious so do swing by and enjoy the Jo Malone experience........just stunning)

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Lanvin, London

With their ill-fitting wigs and miles and miles of not-so-invisible thread Lanvin are rocking a kind of 1970's Batman and Robin 'Kapow', 'Zonk' or possibly 'Biff' right now?  The concept is interesting but the finish is rather amateur.  This is such a shame given the brand it is, although no-one else seems to notice?

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Dover street Market, London

If you are in and around Dover street (just off Bond Street if you are not sure) then do poke your head into Dover Street Market.  Of course this super cool place is well known to fashionista and if you look now you can view their latest installation, this one by the amazing designer J W Anderson in an incredible shade of Blue.

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Burberry, London

This brand is looking so good right now, don't you think?  With their repetition of radiating forms (yes we are seeing this everywhere right now) we found ourselves licking the windows (apologies to Burberry for the saliva on your windows).  The product is delicious and we couldn't fault this installation.

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Tods, London

The latest scheme at Tods right now; a large footwear colour wheel.  We love the luxuriousness of the product at this brand and occasionally they do produce exceptional schemes.  This one was difficult to capture well but here we have repetition of product in a radiating format.

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Davidoff, Brussels, Belgium

Images Courtesy and Copyright www.arno-online.com

We rarely hear about this brand here in the UK so it was a unique pleasure to receive these gorgeous images. This flagship store in Belgium's capital Brussels at Place De Grand Sablon really is spectacular.  Due to the very nature of the product (Cigars) a huge amount of detailed design has been considered from the humidity, ventilation, lighting and flooring, all perfectly orchestrated by those clever guys at Arno.  Unfortunately we can only include images of a certain size here due to blogger contstaints however you can check out larger sizes of this stunning space on their site here http://www.arno-online.com/en/davidoff-store.html

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Pink, London

Any colour as long as it's Pink....! is the strap line at Pink right now and how incredible does this installation look?  We adored the use of gravity as a product handling dynamic with articulated hands in a shocking Pink colour.  This scheme looks more like pure Art rather than Visual Merchandising, clearly blurring those boundaries further and looking simply fantastic.

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Brora, London

We don't know this brand at all but since we captured their London in Bloom scheme we have seen an additional store not very far away (knowing this is probably not even vaguely interesting).  But, anyway, here it is their contribution to the event of the season; we particularly loved the heather embedded in the wool surround here.

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Hugo Boss, London

Right opposite Sloane Street tube station is the fantastic Hugo Boss and their enormous window installation of giant foliage and what appears to be a loose sand based flooring.  The whole scheme is punctuated by their abstract mannequins in a pearl Grey finish.

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Phase 8, London

Images Courtesy and Copyright Natasha Burton

Just in case you haven't had enough of Britain in Bloom here's a few more installations for you to drool over.  We've only recently realised that we have never included this brand before so it was a treat to receive some images.  Fingers crossed this brand will continue and build upon their visual merchandising offer and we can include them more often.....just watch this space....

Moyses Stevens, London

We've never included this brand previously although we were drawn to the activity going on here during their installation. Florists since 1876, this incredibly delicious store certainly looks the most detailed of all the stores in bloom right now.  Covered mannequins and huge cascades of the most wonderful flora completely burst into and outside of this tiny space.  Is there a prize for the best store?

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