Austin Reed, London

It certainly is a nice surprise to come across this scheme at Austin Reed along Regent street.  We've kind of looked and walked by this brand for a while as nothing very interesting has been happening since is moved from its long established site across the road (now Superdry; groan).  But, anyway, we love the images and of course, as always the dressing is always so beautifully presented.  (unfortunately we are unable to enlarge the images within blogger but if you are a subscriber then all should be in a larger format)

H&M, London

Wow, H&M just get better and better, don't they?  We adore this enormous 'wardrobe' (in  vinyl) and the organised chaotic hangers with strategically place merchandise in a gravitational format (an explanation of what that is if you are unsure is included in our book out later this year).  Anyway, if you happen to be in Oxford Circus in the heart of it all then do take a look at this installation; fantastic.

Fenwick, London

We saw this scheme a few weeks ago as we were rather mesmerized by the pattern here.  Unfortunately we just haven't had the room to show this one before now as there have been so many others to include. This scheme is probably about to change, so we wanted to just squeeze them in before they do.  Anyway, this brand just gets more and more exciting with every scheme...!

L.K.Bennett, London

This is quite a fun scheme at L.K.Bennett wouldn't you say?  We love these films strips with integrated light boxes and actual product promoting their Rosamund bag collection.  This is quite a simple scheme so there isn't much to comment on although done very well and does what it does, we guess?

In-Q, London

Images Courtesy and Copyright Elemental Design

Just in case you haven't seen this little gem of an installation.....In-q is a brand owned by the Qatar Museums Authority which raises awareness of Qatari culture.  Anyway, if you happen to be anywhere near Harrods in Knightsbridge then do pop in and take a look.  This incredible boutique is adjacent to the Harrods coffee shop.

Sonia Rykiel, London

Its such a shame and really quite tragic that this brand appears to be fading away?  Given the apparent ill health of Ms. Rykiel it really is no surprise and therefore the brand is probably ripe to be given a new lease of life under new directorship if it isn't already?  Form a visual angle we have struggled to include this brand as its very difficult to say anything interesting unless its terrible; in this case its terrible.  We don't know any other luxury brands with hand written 'Wet Paint' signs in their windows or aluminium foil used as a backdrop for luxury products.  We also actually thought someone had fainted or worse died at at the shock of it all; but it was just security having a nap.  You really couldn't make this stuff up.  Lets hope someone rescues this brand soon?

G Star Raw, London

The 'A' crotch, eh?  This is quite a fascinating scheme in as much as how many times can the former workmen's apparel be reinvented?  For all those males who never wanted a 'V' crotch (and who of us did?), you can now finally have an 'A' one although a bulging one would be more than desirable for most, n'est-ce pas? (now that would make a fun promotion).  This brand do produce some fun schemes occasionally (beyond the over used celebrity and gawd forbid DJ endorsements) and we particularly loved the strings attached from the fenestration to the product highlighting its attributes.  Bring on the 'A' crotch we say.

Bershka, London

Well this is a pleasant surprise.  We would never have expected this brand to implement such a sophisticated scheme and so bloody well done too; huge hand for these guys.  For such a funny old brand we have seen some quite naive installations over the years but we have to hand it to them that they are looking hugely grown up and very, very sophisticated, don't you think?  These incredible mirrored animals (the other is an Eagle?) appearing out of the back walls look superb; the drawn lines on the walls and shattered mirrors look brilliant.  Fantastic guys, this scheme is up there with the big boys.

Charles Tyrwitt, London

Well this is an unexpected little corker from this brand, don't you think?  We've never included this brand before and there are reasons for this of course; we try to find schemes which are less than ordinary and share interesting and current stuff wherever we find them.  Hands up however this brand looks like its rocking right now and we really couldn't wait to share it with you.  There is a VM God after all.  Keep them coming guys so that we can talk about you and share this exciting leap forward.

Liberty, London

Thankfully this scheme is still in while we type so if you hurry you can catch it before it changes.  We adore these scarves being blown across the windows in this rhomboid format created using vinyl on the fenestration.  This is fantastic for drawing customers from a long distance and of course as always installed to perfection.  

Issey Miyake, London

Very quietly doing their thing Issey Miyake is still screaming cleverness, sophistication and the amazing technology-driven fashion which keeps him at the forefront of cool.  Just look at the backdrops here, we feel that we can just pop in and run up our own; what a brilliant angle?

Moschino, London

Don't worry its not Moschino bashing day as this installation is actually one of their better ones don't you think?  This giant sized case is really well produced and and well does what it does.

Desigual, London

Oh guys, we were really relying on you to share some creativity with us with this scheme.  We've seen some fantastic stuff in just this one window here on Oxford street in the heart of it all and right now.......taa daa...a badly lit window.   Whats going on here?  Cu'mon Desigual we know you have it in you to entertain, make us drool a little, tease and make us come back for more; right now this window sucks.