Brands such as Pull and Bear are producing some really fun schemes at the moment. For such a large (ish) multiple, it is always refreshing to view schemes which clearly have taken some time to think through, produce and install. We don't shop here, but we can at least enjoy the spectacle and the flippers and swimming goggles in this repetition format scream Summer holidays to us. Once they sort out their merchandise (beyond basics) we may cross the threshold and take a closer look, however in the meantime, it is at least a joy to see these kind of multiples produce creative schemes and that must always be supported.
Saturday, 28 May 2011
Friday, 27 May 2011
Kurt Geiger, London
We have to admit that Kurt Geiger are getting it all so right, right now. We haven't always said nice things about this brands presentation, and while of course it was clear that they were getting it all so wrong, they seem to have turned it all around and are now producing some really fun schemes. Shoes are very difficult to present well, and either they are stacked to the rafters (as in some of the multiple chains) or one individual pair are showcased (as in some of the luxury brands). Kurt Geiger, possibly falls in between the two and while we have always felt that they were a little bit damaged in the same way as brands such as Pierre Cardin, they really are blossoming again into a tour de force on the high street. Their fabulous Neon signage and showcase windows within which their incredible product has been suspended are both fun and draw the customers into their spaces. We're dying to see what they will do next.
Thursday, 26 May 2011
Tezenis, London
For some bizarre reason we have never included this brand on our site. It may be that they never really do anything visually, which is really quite strange as they tend to be in such high profile sites? But anyway, Tezenis, at the Oxford Circus site have installed this hugely fun scheme proving that one doesn't need a large format graphic behind the product in order to 'set the context' or merely include it to fill a space. Here the guys have used postcards in a repetition format from locations around the globe. We love the car and suitcase props, although perhaps the mannequins would have been better in a lighter finish and placed a little closer to the props?
Wednesday, 25 May 2011
Fortnum and Mason, London
The Bizarre Bazaar scheme currently at Fortnum and Mason is the ultimate feast for the eyes. We love what these guys do as the theatre of their schemes is so wonderfully clever, absolute entertainment yet with a clear commercial message. Of course, the quality of the product is an absolute given and one of the indicators that these guys manage to draw in the customers, one can assess by the amount of tourists lined up having their photographs taken against this iconic store and these windows. They love it. The sheer hard work of the team here is evident by the level of detail. One can spend hours looking at these installations and yet always find something new, hidden, revealed and entertaining. What more could we ask for, eh?
Tuesday, 24 May 2011
Harvey Nichols, London
If you are unable to visit New York before July to see the Alexander McQueen exhibition, Savage Beauty, then you can at least have a look at Harvey Nichols right now to get a little taster of what you are missing. In an exhibition-like space these incredible pieces are presented beautifully within the windows of the store here in Knightsbridge. These guys really do know how to handle high fashion merchandise which just makes us want to climb inside these windows and walk around the space.
Monday, 23 May 2011
Peter Jones, London
If you happen to be outside Peter Jones along the top end of the iconic Kings Road, do have a look at this installation. What's so unusual about it we hear you ask? Well, this window has been installed by one of our youngest and brightest Visual Merchandisers in the country. Kirsty Hoadley, at just 19 years old has installed this wonderful scheme in conjunction with Peter Jones and www.worldskills.org Kirsty is our UK competitor at World skills 2011, a global event at Excel here in London in October competing against Visual Merchandisers around the world for the Gold Medal. The scheme itself uses this beautiful wedding dress designed and made by the incredibly talented Julie Dutton, has been produced from Bamboo and highlights the ever necessary links between Fashion and the need for sustainability. The dress will eventually break down into compost, returning it back to the planet. A superb installation by Kirsty, one of our rising Visual Merchandising stars.
Sunday, 22 May 2011
Chaumet, London
We rarely cover brands such as Chaumet as they don't tend to produce very much visually. In fact its over a year since we included them on this site, and only because their Dubai store shone like a beacon in the Mall of Dubai. Anyway, this incredible organic structure composed of what looks like moths / wasps or hornets is quite beautifully produced. Unfortunately it was late at night when we recorded this so as there have been a few smash and grabs along Bond st. where this is situated it was clearly wise not to leave precious jewellery within easy reach of whatever criminals use to smash these kind of stores. But anyway, a refreshing view none-the-less.
Saturday, 21 May 2011
Diesel, London
We do enjoy what the guys at Diesel are doing at the moment (OK, well we'll have to overlook the Silver Birch trees for now) but they are producing some really very interesting schemes and of course we are clapping furiously. Bandaged trees, dipped logs in wonderful tones....the merchandise looks great and this store in particular always looks very sharp (but did we mention the omnipresent Silver Birches?) Cu'mon guys ditch the Silver birches?
Friday, 20 May 2011
Jigsaw, London
With the Chelsea Flower show looming, parts of the Kings Road are looking blooming great. We're not huge fans of large format graphics unless they are used in a creative way or used to really change the space. Its very difficult to do very much in London with the outsides of commercial spaces, so this is one from Jigsaw with its out sized floral embedded lettering is a welcome relief from the Roman/Elizabethan/Georgian/Victorian theme park we find ourselves in.
Mudpie Trend Seminar, London

If you happen to be in London soon or you are not aware of this event, it really is a must for anyone working in the creative industries.
"Fiona Jenvey, CEO of Mudpie Ltd will be back at the London College of Fashion on Thursday 9th June to present forecasted trends for Autumn/Winter 12-13. Tickets for three presentations are now on sale at www.trendbookshop.co.uk
"The seminar programme will focus on the key themes of Remix, Synthesise and Myriad – and will cover the trend development and prediction from initial concepts, inspirations, moods, through to fabrics and colours for Male, Female and Kidswear interpretations." "Mudpie is the UK’s largest trend forecasting service, with an international network spanning 50 countries and branded offices in 17 locations, including Asia, Africa, Australia, the Americas and Europe."
"Fiona Jenvey, CEO of Mudpie Ltd will be back at the London College of Fashion on Thursday 9th June to present forecasted trends for Autumn/Winter 12-13. Tickets for three presentations are now on sale at www.trendbookshop.co.uk
"The seminar programme will focus on the key themes of Remix, Synthesise and Myriad – and will cover the trend development and prediction from initial concepts, inspirations, moods, through to fabrics and colours for Male, Female and Kidswear interpretations." "Mudpie is the UK’s largest trend forecasting service, with an international network spanning 50 countries and branded offices in 17 locations, including Asia, Africa, Australia, the Americas and Europe."
Thursday, 19 May 2011
Uniglo, London
This is a really interesting scheme at Uniglo at the moment. As part of the Regent St. windows project (if you remember, the one that didn't include us or sent us no information-at-all-so-we-are-making-this-up-as-we-go-along-scenario). But anyway, we are working through the therapy and have made enough progress to say something positive about this scheme by Scott Brownrigg. These incredible Red pointy structures surrounding these mannequins have tiny little cityscape's contained within them. The lighting changes in turn and casts incredible shadows around the space which really do look phenomenal. However, the surrounding Gold fabric does look like a former scheme from Chanel (that's not a compliment) and the finish...well....not very sharp. Still, if you have a window scheme that doesn't use Visual Merchandising specialists - ya' know, because just about anyone can do this job, right?, then you get what you don't pay for and the result it clear.
Wednesday, 18 May 2011
Louis Vuitton, London
The guys here at L.V. (as they are known in the biz) in London are beavering away to bring us their new installation (well, new but temporary). We managed to sneak around the blinds to give you a preview of thier latest scheme........watch this space and we will bring you their latest sensational scheme in all is glory when it launches very soon..........!
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