We've found ourselves in the Meatpacking district today and well, what a disappointment. We remember this area when it was filled with huge lorries and well, meat being packed with just Jefferies shining like a beacon among it all. Since then everyone who was anyone (brand wise) moved in and now they have moved out again and relocated elsewhere leaving a multitude of empty spaces surrounded by glossy hotels and bars. Still, things change and move on we guess and this little pop is quite striking so not a complete waist of of a journey. We don't know this brand, but the projection on the wall here together with the shoe 'lasts' looked particularly cool at night time.